IN THE SAME SECTION : Female Readership: Challenges and Opportunities The Rate Card of The Future? An Innovative Approach at Le Parisien/Aujourd’hui Sunday supplements (El Mundo) WNC: Newspapers: The Dawn of a New Era; WEF: Rising to the Challenge Newspapers in the Digital Marketplace
Beyond the Printed Word New Content Development The Implementation of an Integrated Editorial/ Advertising IT System (Kleine Zeitung) Positioning in the New Marketplace: Value-Added Services for Advertisers Convergence: Fact or Fiction?