IN THE SAME SECTION : Weekend Editions: An Opportunity for Growth? Initiatives for Profit WNC: Newspapers: The Dawn of a New Era; WEF: Rising to the Challenge Press Strikes Back How to succeed in a tough market
Revenue Generation 2005 Circulation Success 2005 The Implementation of an Integrated Editorial/ Advertising IT System (Kleine Zeitung) Newspaper Promotions: Boostig Single Copy Sales (El Periodico, Grupo Zeta) Sunday supplements (El Mundo)