IN THE SAME SECTION : The Implementation of an Integrated Editorial/ Advertising IT System (Kleine Zeitung) Resources and Revenues Beyond the Printed Word Online Classified Advertising: Newspapers Protect Their Revenues Free Newspapers: Threat or Opportunity? (The London Metro, Associated Newspapers)
Winning with Editorial Marketing Strategy of Success in Competitive Market In search of the new readers Classified Advertising: The Case of RP-Online (Rheinische Post) Electronic Publishing: The Commercial Frontier