A. MEDIA MARKET DATA
B. ADVERTISING
C. CIRCULATION & DISTRIBUTION
D. PRINTING & PRODUCTION SYSTEMS
E. ONLINE / DIGITAL PUBLISHING
F. EDITORIAL CONTENT
G. YOUNG READER
H. MANAGEMENT
I. TRAINING & EDUCATION
J. PRESS FREEDOM & LAWS
K. COPYRIGHT
L. MEDIA OWNERSHIP
M. COMPETITION
N. LABOR & EMPLOYMENT








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Newspaper Advertising: New Pricing Strategies (Politiken)

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  DEUTSCH
Document PDF - 150 kb
  ENGLISH
Document PDF - 171.2 kb
  ESPAÑOL
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Document PDF - 185.6 kb
 


IN THE SAME SECTION :
The Implementation of an Integrated Editorial/ Advertising IT System (Kleine Zeitung)
Resources and Revenues
Beyond the Printed Word
Online Classified Advertising: Newspapers Protect Their Revenues
Free Newspapers: Threat or Opportunity? (The London Metro, Associated Newspapers)


Winning with Editorial Marketing
Strategy of Success in Competitive Market
In search of the new readers
Classified Advertising: The Case of RP-Online (Rheinische Post)
Electronic Publishing: The Commercial Frontier