IN THE SAME SECTION : Female Readership: Challenges and Opportunities Resources and Revenues Electronic Publishing: The Commercial Frontier Restructuring and Innovation: The Keys to Revenue Growth Taking the Business Forward
Revenue Generation 2005 Newspaper Promotions: Boostig Single Copy Sales (El Periodico, Grupo Zeta) Research, Product Development and Branding: the Keys to a Success Story (The Star) Free Newspapers: Threat or Opportunity? (The London Metro, Associated Newspapers) Press Strikes Back