IN THE SAME SECTION : Creating a Local Portal: The Case of Edicom, Switzerland Initiatives for Profit Promotion Campaigns: Thinking Beyond Tomorrow Strategy of Success in Competitive Market E-commerce and colour Management: Digital Challenges for Newspapers
Newspapers in the Digital Marketplace Sunday supplements (El Mundo) Free Newspapers: Threat or Opportunity? (The London Metro, Associated Newspapers) Positioning in the New Marketplace: Value-Added Services for Advertisers The Implementation of an Integrated Editorial/ Advertising IT System (Kleine Zeitung)