IN THE SAME SECTION : Initiatives for Profit Efficiency and Opportunity: the Issues of XML and Digital Delivery WNC: Newspapers: The Dawn of a New Era; WEF: Rising to the Challenge How to succeed in a tough market 2 Beyond the Printed Word
Research, Product Development and Branding: the Keys to a Success Story (The Star) Managing the Advertising Department to Increase Sales In search of the new readers The Berliner Zeitung: Adding value to a New Face With Real Estate Classified Advertising E-commerce and colour Management: Digital Challenges for Newspapers