IN THE SAME SECTION : Electronic Publishing: The Commercial Frontier Advertising Sales: Restructuring for Profit (Hamburger Abendblatt) Extending Brands, Increasing Revenues: The Use of Niche Publications at Midland Independent Newspapers Winning with Editorial Marketing Newspaper Promotions: Boostig Single Copy Sales (El Periodico, Grupo Zeta)
Beyond the Printed Word Readership: New Challenges and Winning Strategies WNC: Newspapers: The Dawn of a New Era; WEF: Rising to the Challenge Beyond the Printed Word New Content Development