A. MEDIA MARKET DATA
B. ADVERTISING
C. CIRCULATION & DISTRIBUTION
D. PRINTING & PRODUCTION SYSTEMS
E. ONLINE / DIGITAL PUBLISHING
F. EDITORIAL CONTENT
G. YOUNG READER
H. MANAGEMENT
I. TRAINING & EDUCATION
J. PRESS FREEDOM & LAWS
K. COPYRIGHT
L. MEDIA OWNERSHIP
M. COMPETITION
N. LABOR & EMPLOYMENT








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Electronic Publishing: The Commercial Frontier

USA



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Beyond the Printed Word
New Content Development
Advertising Sales: Restructuring for Profit (Hamburger Abendblatt)


Measuring the Newspaper Business for Profit and Growth
New Editorial and Business Concepts
The Implementation of an Integrated Editorial/ Advertising IT System (Kleine Zeitung)
Beyond the Printed Word
Promotion Campaigns: Thinking Beyond Tomorrow