IN THE SAME SECTION : Beyond the Printed Word Positioning in the New Marketplace: Value-Added Services for Advertisers Beyond the Printed Word New Content Development Advertising Sales: Restructuring for Profit (Hamburger Abendblatt)
Measuring the Newspaper Business for Profit and Growth New Editorial and Business Concepts The Implementation of an Integrated Editorial/ Advertising IT System (Kleine Zeitung) Beyond the Printed Word Promotion Campaigns: Thinking Beyond Tomorrow