"I read recently of someone in an American newspaper who said that they ’wished the internet would go away.’ I understand the sentiment, but the internet is here to stay and unless it’s embraced, allowed to flourish and nurtured by traditional publishers, it will continue to challenge the success and health of newspapers."

Steve Anderson Dixon, Group Advertising Director, Northcliffe Newspapers Group, United Kingdom

"People are sleeping less, working less, they have more free time. But media has stolen almost all of it. People aren’t taking long walks in the mountains. A lot of people’s time is used on books, newspapers, films, TV, internet, whatever."

Gunnar Stavrum, CEO, TV 2 Nettavisen/ TV2 Interaktiv, Norway

"E-ink is a promising technology because it makes reading a nice experience. I don’t like reading on a PC or a laptop. With E-ink, seeing is believing. It is as easy as reading from the paper and that is why I think we have to follow this technology."

Harry Bouwman, Manager New Media Strategy, De Telegraaf, the Netherlands

"The key here is to recognise that online advertising is here to stay, and it is in a high growth mode"

Catherine Levene, Vice President, Product and Business Development Strategy, The New York Times Digital, USA

"The hardest problem was to teach our readers to pay for some journalistic content."

Kalle Jungkvist, Editor in Chief and Head of New Media, Aftonbladet, Sweden, on charging for content on the internet.

"It all comes down to relevance, and being relevant to your audience based on what they want at different times of the day, "

Mike Coleman, Senior Manager, Digital Media, azcentral.com, USA, on "dayparting," or substantially changing web content at different times of the day.

"Mould your products into your readers’ lifestyles, not the other way around."

Melinda Gipson, Director, Electronic Media, Newspaper Association of America