"A major redesign from one day to the next is a mistake. What you should do is make the changes as they occur to you. It should be an evolutionary process. Do it slowly so you don’t scare readers away."
Ole Munk, Managing Director, Ribergaard & Munk Graphic, Denmark

"We give loudspeakers to our users to express themselves very simply. If you can send an e-mail, you can have a blog."
Loic Le Meur, Executive Vice President, Six Apart, France, on the ease of establishing weblogs

"It used to be that you would have milk, dry cleaning and other types of consumer goods and services delivered right to your door. Many of those have gone by the wayside as the cost of that type of service became prohibitive for many companies. But newspapers still do it and we’re the only ones who do it seven days a week. We own our distribution areas, which give us the ability to leverage our distribution systems -- we created them, we manage them, and when we do it right, we do it better than anyone else can."
Rosie Cassidy, Director, Circulation Operations & Technology, Gannett Co. Inc, USA

"Who are we to decide how our readers should consume news? It is up to them to decide whether they want it on paper, on a computer, on a mobile phone or some day on a fridge or microwave oven. Soon new wireless technology will enable us to access information whenever, wherever. Our job is therefore to make sure this content is packaged in a way that can be distributed on all existing and future platforms. If we don’t meet their demands, then consumers will go elsewhere and we will be dead!
Didier Brun, Senior Vice President, International Herald Tribune, France, and Founding Member, Online Publishers Association, Europe

"Readership and circulation building requires dedication, perseverance, focus and a lot of hard work -- but it is not rocket science."

"Journalists and photographers are vital links in your circulation building team, but give them the benefit of your knowledge about what sells newspapers. It’s not often what they think."
Peter Allen, Group Editor, Fairfax Community Newspapers, Australia

"Show me a western editor who claims he has grown his sales without research or sales help and I’ll show you a marketing budget that can fund Third World debt."
Jim Chisholm, Director, Shaping the Future of the Newspaper project, The World Association of Newspaper

"Our sentences never bore a reader on a single page. A bored reader is a lost reader."
Bernt Olufsen, Editor-in-Chief, VG, Norway

"We don’t have to be loved at all times but we want to be noticed. We don’t want readers to be indifferent to our paper."
Walter Bier, Circulation Director, Zero Hora, Brazil

"Young people enjoy reading the newspaper on a daily basis. Even 20-year-olds who wouldn’t think of reading a newspaper, who would sit in front of the television, are reading this newspaper."
Jan-Eric Peters, Editor-in-Chief, Die Welt, Welt Kompakt, Berliner Morgenpost, Germany, on the successful introduction of Welt Kompakt

"Good product alone is essential but not sufficient. We need to get customers to try the product, and that’s what marketing is all about."
Danai Kramgomut, Executive Vice President, Business Development and Investor Relations, National Multimedia Group, Thailand