There are now 63,000 multinational companies, compared with only 7,000 in
1970, an evolution that has altered news definitions and created new reader
needs, says Ms House.
At the Congress, which is expected to draw more than 1,000 publishers,
managing directors and other senior newspaper executives from around the
world, Ms House will also give her views on how subscriptions and
advertising should be priced to reflect the value offered by newspapers.
“In an era when media choices are proliferating, there is a tendency by the
newspaper industry to fall into a sort of ‘commodity pricing mind-set,’ she
says. “As we are coming out of a recession, we are busy reassessing our
pricing on both the advertising and circulation fronts, looking to make sure
we remain the market leader and that we price according to the unique and
premium value we offer our customers.”
Ms House will also say how she believes newspaper publishers should view
other media -- as potential threats or as potential sources of new
customers?
The 57th World Newspaper Congress, 11th World Editors Forum and Info
Services Expo 2004, will bring leaders of the world’s newspapers to Istanbul
from 30 May to 2 June for the annual global meetings of the world’s press.
Ms House is one of dozens of top-level executives who will be speaking at
the events. For more information, including the evolving programme details,
participants list and information on Turkey, consult
http://www.wan-press.org or contact Julia Hewkin, Events Coordinator, WAN, 7
rue Geoffroy Saint Hilaire, 75005 Paris, France. Telephone +33 1 47 42 85
00, Fax +33 1 47 42 49 48, e-mail: jhewkin@wan.asso.fr.
This year’s Congress, “Winning Strategies for the New Business Environment”,
will focus on whether the current financial, managerial and technical
challenges requires the creation of new newspaper business models to ensure
success and prosperity in the future. Special attention will be given to new
advertising concepts that newspapers need to embrace to win the maximum
amount of business, and to “best practice” employed by the most innovative
newspaper companies.
In addition to Ms House, confirmed speakers include: Lord
Rothermere,Chairman of the Daily Mail and General Trust in the United
Kingdom,; Donald Graham, Chairman and CEO of The Washington Post Co., USA,;
the Turkish Prime Minister, Recep Tayyip Erdogan, who will open the
conference; Brendan Hopkins, CEO of APN News & Media in Australia and New
Zealand; Pradeep Guha, President of Bennett, Coleman & Co. Ltd., publishers
of The Times of India; Lutz Glandt, Managing Director of WAZ-Mediengruppe of
Germany; Fred Arp, Director of Telegraaf Holding, the Netherlands; Tony
Whiting, CEO, The Border Morning Mail, Australia; and Vuslat Dogan, CEO of
Hurriyet, and Hanzade Dogan, CEO of Milliyet, Turkey.
Two new features will be included this year: a special workshop on the
challenges facing newspapers in emerging markets, and a “master class” on
the WAN Shaping the Future of the Newspaper project and the solutions it can
provide for publishers.
The two-hour master class, featuring leading newspaper executives who have
joined the new WAN task forces on advertising, readership and digital media,
will provide an opportunity, in a lively interactive session, to examine
some of the key strategic issues facing the newspaper business and the
solutions offered by SFN.
Other sessions will focus on emerging newspaper trends and innovations, on
new advertising concepts, on circulation winners and a session on the best
business practices in newspapers.
Sponsors of the Congress and the Forum now include the Union of Chambers of
Commerce of Turkey, the Anadolu Efes Beverage Group and the Dünya daily
newspaper.
The Paris-based WAN, the global organisation for the newspaper industry,
represents 18,000 newspapers; its membership includes 72 national newspaper
associations, individual newspaper executives in 100 countries, 13 news
agencies and nine regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy
St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49
48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr
