IN THE SAME SECTION : Research, Product Development and Branding: the Keys to a Success Story (The Star) Press Strikes Back Female Readership: Challenges and Opportunities WNC: Visions of the Future III; WEF: In Search of Excellence In search of the new readers
Advertising Sales: Restructuring for Profit (Hamburger Abendblatt) Managing the Advertising Department to Increase Sales WNC: Visions of the Future II; WEF: Strategies for Success Newspaper Advertising: New Pricing Strategies (Politiken) The Newspaper’s Future in Perspective