IN THE SAME SECTION : Marketing Mix Revisited: Winning with the Four Ps Readership: New Challenges and Winning Strategies Building Customer Relationships Managing the Advertising Department to Increase Sales Advertising Sales: Restructuring for Profit (Hamburger Abendblatt)
Initiatives for Profit Beyond the Printed Word WNC: Visions of the Future II; WEF: Strategies for Success E-Commerce: The Breakthrough to Profit Classified Advertising: The Case of RP-Online (Rheinische Post)