Shaping the Future at the World Newspaper Congress

 

 

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The latest research and analysis on the future of newspaper circulation, classified advertising, distribution, formats and more will be revealed at the 58th World Newspaper Congress, which takes place in Seoul, Korea, from 29 May to 1 June next.

 

Several Congress sessions, featuring leading newspaper executives from some of the world’s most interesting and innovative papers, will focus on circulation science, new classified and distribution models, profiting from digital media, the impact of new formats, and the future of communications.

The Congress sessions will be enhanced by new strategy reports on these issues being prepared by the World Association of Newspapers through its Shaping the Future of the Newspaper project. SFN is a leading provider of industry research which identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world.

SFN is one of several major components of the Congress, the 12th World Editors Forum and Info Services Expo 2005, the global meetings of the world’s press, to be held in Seoul from 29 May to 1 June. More than 1,000 publishers, managing directors, CEOs, Chief Editors, other senior newspaper executives and their guests are expected to attend the events.

Full programme details, the evolving participants list, and other essential information can be found on the WAN web site at www.wan-press.org/seoul2005.

The Shaping the Future of the Newspaper (www.futureofthenewspaper.com) reports that will enhance the Congress sessions include:

-  Circulation Science, a best practice guide based on the latest strategies and processes in newspaper circulation;

-  New Classified Models, a second study of the trends in the migration of classified advertising from the print to digital media;

-  New Formats Revisited, an examination of what has actually happened to 50 newspapers that have changed format in the past 18 months;

-  New Distribution Models, which looks at the viability of the evolving free daily newspaper model and their implications for traditional publishers;

-  Media Landscapes II, the second report in the series that looks at the changing structure of communications and marketing expenditure;

-  Profiting from Digital, an examination of the revenue opportunities and possible business models that newspapers can adopt in the internet and mobile arenas.

Other Congress highlights include:

-  A discussion of what kind of newspapers readers will require in the years ahead by leading global publishers, including Arthur O. Sulzberger, Chairman of The New York Times Company, Ryoki Sugita, President and CEO of Japan’s Nihon Keizai Shimbun, and Trevor Ncube, CEO of the Mail and Guardian in South Africa.

-  A look at new launches, new formats and new approaches to product, pricing and distribution by Bengt Braun, President & CEO of Sweden’s Bonnier, Michael Grabner, Deputy Chairman of Verlagsgruppe Georg von Holtzbrinck in Germany, and Théo Bouchat, Publications Director of Edipresse in Switzerland.

-  A session on "Beyond Print, The Next Generation of Media," featuring Fred Hilmer, Chief Executive Officer of John Fairfax Holdings in Australia, Dae-je Chin, Minister of Information and Communication, Korea, and former President of Samsung Electronics, Shinichi Hakoshima, President of Japan’s Asahi Shimbun, and Sandy Romualdez, President of the Philippine Daily Inquirer.

-  An presentation of innovative techniques for increasing readership from Per Mikael Jensen, Vice-President and International Editor-in-Chief of Metro International, Alejandro Junco de la Vega, President & CEO of Mexico’s Reforma Group, and Michael Golden, Publisher of the International Herald Tribune.

-  An examination of changing advertising market conditions and how newspapers should respond by Kevin Roberts, Chief Executive of Saatchi and Saatchi, Ryuichi Mori, Managing Director and Board Member of Dentsu and Tim Ellis, Global Director of Advertising and Media for Volvo.

-  The annual update on world trends in the newspaper industry, by Timothy Balding, Director General of WAN.

-  The 2005 Global Report on Innovations in Newspapers, by the Innovation International Media Consulting Group, presented by Juan Señor, Claude Erbsen, and Juan Antonio Giner.

-  As in past years, the Congress and Forum will feature a wide array of social events, including a 400th birthday bash for the anniversary of the first newspaper

-  And much more.

The 58th World Newspaper Congress runs concurrently with the 12th World Editors Forum and Info Services Expo 2005. For the full schedule and other information, click here.

WAN conducts the SFN project with support from five international partners -- PubliGroupe, the Swiss-based international advertising and promotion group; MAN Roland, a leading company for newspaper production systems; UPM-Kymmene, one of the world’s leading printing paper producers; Telenor, the leading Norwegian telecommunications, IT and media group; and Samsung Electronics, a global leader in semiconductor, telecommunication, and digital convergence technology.

The Paris-based WAN, the global organisation for the newspaper industry, defends and promotes press freedom world-wide. It represents 18,000 newspapers; its membership includes 72 national newspaper associations, individual newspaper executives in 102 countries, 11 news agencies and nine regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr.

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