The reports, which were released at the World Newspaper Congress and World Editors Forum in Seoul, Korea, focus on how publishers can benefit from the opportunities provided by these developments. The five reports are:

  Circulation Science, which profiles the skills that lead to circulation success: the creative leadership of editors together with the imaginative marketing and operational capability of circulation and commercial staff. The report, which examines every aspect of distributing and marketing the newspaper to readers, applies a scientific approach to successful circulation operations.

  Classified Models Revisited, examines the opportunities for newspaper publishers to defend their classified advertising markets in the face of relentless migration to the internet. It includes the latest research on this migration and shows how publishers can leverage the advantages that newspapers offer advertisers: local branding, strong readership across most generations, contact with traders, reliable reputation, strong marketing capability, in-house resources, in-house sales, content management skills and technology.

  Free Dailies: Past or Future? , which examines the business model for the free daily and the best strategies for paid-for newspapers to pursue when free dailies enter their markets. The report says that the free newspaper model is proving to have a clear ability to capture the attention of audiences and satisfy the needs of an increasing number of advertisers.

  The Format Change Phenomenon, which reveals the lessons learned in the recent wave of tabloid conversions. In addition to the successes, the report examines the pitfalls, looking at what newspapers went through to reassure readers, win over advertisers and ensure efficient production of their newspapers. It includes cases studies of conversions and the results.

  Media Landscapes, which looks beyond advertising at a new beast in the media jungle: the retailer. The supermarkets want to be the media barons of the 21st century. This report looks at the move away from above-the-line advertising to outdoor, online, ambient media, sponsorship, entertainment - and retail.

Please note: the new reports are available exclusively to SFN subscribers and members of WAN. More on the project and its benefits at www.futureofthenewspaper.com.

WAN is a leading provider of industry research and analysis through its Shaping the Future of the Newspaper project, which identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world. SFN provides WAN members and subscribers with Strategy Reports on these developments, a library of case studies and business ideas, and a wealth of other vital information for all those who need to follow press industry trends.

WAN conducts the SFN project with support from five international partners -- PubliGroupe, the Swiss-based international advertising and promotion group; MAN Roland, a leading company for newspaper production systems; UPM, one of the world’s leading printing paper producers; Telenor, the leading Norwegian telecommunications, IT and media group; and Samsung Electronics, a global leader in semiconductor, telecommunication, and digital convergence technology.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile in Korea (until 2 June): +82 11 9679 9721. E-mail: lkilman@wan.asso.fr.