A practical and provocative manifesto by INNOVATION International Media Consulting Group, prepared for the World Association of Newspapers, with strategies to gain and retain a new generation The report includes 50 key for attracting tomorrow’s readers, expert opinions from all over the world, case studies and international trends, the Young Reader Global Report plus young reader myths, facts, successes and failures.

Available in English and Spanish

Price A: € 135 Standard

Price B: € 85 WAN Member Associations

Price C: € 50 WAN/WEF Members