The report, now available from WAN, contains 50 key approaches to help newspapers respond to the new interests and consumption habits of tomorrow’s readers.

"Trends are leading to the reinvention of the newspaper itself, and these developments are offering exciting possibilities for attracting this new generation" said Gavin O’Reilly, President of the World Association of Newspapers, in the introduction to the report. "Core strategies, such as the move to compact editions, with well-documented popularity among the young, contribute important elements of the story, but those elmements are far from all of that story."

Innovation International has collected a wide variety of approaches from around the world, including USA Today, 21st Century in China, Patrola in Brazil, Dose in Canada and Reforma and El Universal in Mexico, Innovation studied newspapers in 19 countries and interviewed several dozen experts to gather the best strategies aimed at young readers.

The report is available in English and Spanish and can be ordered here.

The report, released today at the WAN World Young Reader Conference in Buenos Aires, Argentina, includes:

  A practical manifesto using strategies for newspapers to gain and retain a new generation of young readers.

  50 key approaches that respond to the new interests and consumption habits of young readers.

  Expert opinions from all over the world on how newspapers should change to become more relevant and on-demand in the new information age.

  Myths, facts, successes and failures when it comes to answer the key question: What must newsrooms and news management do to guarantee the future viability of their newspapers?

Order the report here.

The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 72 national newspaper associations, individual newspaper executives in 102 countries, 11 news agencies and nine regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr.