A. MEDIA MARKET DATA
B. ADVERTISING
C. CIRCULATION & DISTRIBUTION
D. PRINTING & PRODUCTION SYSTEMS
E. ONLINE / DIGITAL PUBLISHING
F. EDITORIAL CONTENT
G. YOUNG READER
H. MANAGEMENT
I. TRAINING & EDUCATION
J. PRESS FREEDOM & LAWS
K. COPYRIGHT
L. MEDIA OWNERSHIP
M. COMPETITION
N. LABOR & EMPLOYMENT







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How to succeed in a tough market 2
AMSTERDAM, THE NETHERLANDS




-  Keynote Advertising Forecast 2003-4
-  The Latest Advertising Effectiveness Research
-  Press strategy against television in the USA
-  How to benchmark advertising revenue potential
-  Have you got the price right?
-  The Creative Solution
-  A Case Study: How newspapers can improve response when included in a multi media campaign
-  International Advertising Sales: How To Create New Business
-  How CRM can be used to launch products
-  Hard Working CRM
-  "New TV Advertising Techniques"
-  Best Practice in Online Advertising
-  The Publisher’s Perspective
-  Motivation : Art or Science?
-  Shaping the Future of the Newspaper
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IN THE SAME SECTION :
WNC: Visions of the Future III; WEF: In Search of Excellence
Advertising Sales: Building Web Revenues
Building Customer Relationships
Beyond the Printed Word
Initiatives for Profit


Beyond the Printed Word
Beyond the Printed Word
New Content Development
Female Readership: Challenges and Opportunities
Sports: A Winner for Newspapers