Mobile and Internet channels represent a powerful audience and revenue-making future for newspaper companies around the world. Japan and Korea are home to some of the most innovative mobile and Internet companies in the world, developing new and lucrative ways to publish and monetize content. The World Association of Newspapers will host a weeklong tour of ground-breaking media companies in Korea and Japan, in order to inspire new product development and revenue making among study tour participants.

Tokyo, Japan

Day 1
Sunday 8 February

Afternoon : Participants arrive
Evening: Welcome dinner

Day 2
Monday 9 February

Morning

• The project of Nikkei digital newspaper expected to launch in 2010.

• How to monetize from digital media for newspaper companies

• How Nikkei publishes business news across platforms

Lunch

Afternoon

• Asahi Digital Strategy Overview

Hiromi Ohnishi, Director of the Digital Media Div. of the Asahi Shimbun.
She has belonged to the Digital Media Div. since 2000. She was Assistant Director from 2007 to 2008, and she was Manager of the New Business Development Section from 2006 to 2007.

• Asahi Company Tour

• Newsroom Integration

Yoichi Nishimura, Deputy Managing Editor and Internet Director of The Asahi Shimbun since December 2007.
He was Political Editor from 2005 to 2007 and Bureau Chief of its American General Bureau in Washington, D.C., overseeing North and South America from 2002 to 2005.   He first served in the Washington Bureau from 1998 to 2001 covering issues related to defense, diplomacy and the U.S. presidential election.  Prior to this, Mr. Nishimura spent one year at The Asahi Shimbun's Tokyo Office as a deputy foreign editor and senior diplomatic writer. 

• Mobile Business Introduction

Atsushi Sato, Deputy Manager of the Digital Media Div.  of the Asahi Shimbun.
He has been in charge of the mobile phone service of the digital media division of the Asahi Shimbun since 2004, which provides 13 mobile sites with more than million subscribers in Japan.

Day 3
Tuesday 10 February

Morning

• Introduction to Japanese Mobile Industry Ecosystem, Players, Strategies - History, Current Status and Future Developments

• Statistical overview of usage and revenues for mobile 
• Why Mobile should matter to Print Publishers 
  

• Mobile Advertising and Marketing: Monetization Strategies beyond Paid Content

• Mixi and mobagetown, the hottest content on mobiles in Japan

Kyodo News Agency 共同通信社 and 47NEWS

Leading International News Agency in Asia and Content and advertising network of online newspapers in the 47 prefectures of Japan
   11:05 - Opening Video (22nd floor)
Mr. Masaru Imai, Managing Director of the International Department of Kyodo will give you opening greetings and explanation about Kyodo News, leading International News Agency in Asia. He will also speak about the general policies of Kyodo New Digital Strategy.
Mr. Kenichiro Hayashi, president of Press Net Japan and 47NEWS, Mr. Kakuya Ogata, director of the Digital Strategy department, and Mr. Ko Yamaguchi will meet you there.
  11:20  - Business Briefs (22nd floor)
Mr. Ko Yamaguchi, Special Advisor for the Strategic planning Office of Kyodo will brief you on the 47NEWS and Kyodo News Digital Information business prospects.
  11:50 - Office Tour
- Visit the main multimedia editorial department of Kyodo News, which integrated online and text and visual activities and News Center (18th floor)
- Visit the International department on 15th floor to see Kyodo English News and Chinese News section.
- Visit Press Net Japan's 47NEWS Editorial Section on the 7th floor.
Mr. Kenichiro Hayashi, president of PNJ will explain the activities.
   12:50 - Lunch and Q&A (22nd floor)
Mr. Ko Yamaguchi and Mr. Kakuya Ogata may join you in the lunch and will answer questions or exchange opinions.

Lunch
 
Afternoon

Dentsu 株式会社電通

World's biggest ad agency
    14:00-14:05: Welcome Address
by Mr. Masashi Wada, Director of Dentsu Institute
    14:05-14:40: Overview of the Dentsu Group, and Basic Information about the Japanese Mobile and PC Internet Market, Newspapers and Advertising (Marketing Communication) Industries and Markets
by Tomoaki Ide, Consulting Supervisor of Dentsu Institute
    14:40-15:40: Case Study 1: IPG = Interactive Program Guide, Inc.
Title: From Zapping to "Meta Viewing®" (Tentative),
by Mr. Keisuke Toji, President and CEO of IPG, Inc
IPG is a company of the Dentsu Group established in 1999. IPG is mainly funded by GEMSTAR (USA) and Dentsu. IPG are trying to evolve G-Guide of GEMSTAR.
    15:40-16:00: Tea time
    16:00-17:00: Case Study 2: D2C = D2 Communications
Title: "Mobile" Makes Marketing Evolve (Tentative)
by Mr. Akihisa Fujita, President, CEO and CCO of D2 Communications
D2C is a company of the Dentsu Group established in 2000. D2C is mainly funded by NTT docomo, Japanese largest mobile career, and Dentsu. D2C is the Japanese largest advertising company on mobile internet.
    17:00-17:25: Case Study 3: Activities of the Japanese Local Newspapers, for example 47 Club etc.
by Mr. Yasuhiro Kitade, supervisor of Newspaper Division
    17:25-17:30: Closing Address
by Mr. Ritsuya Oku, Deputy Director of Dentsu Institute

* A translator will accompany the group during this visit

 
Dinner
 
Day 4
Wednesday 11 February

Morning

Bridgestone 株式会社ブリヂストン

Japanese rubber conglomerate also specialises in e-ink/ e-paper innovations
Speaker: Dr. Hiroaki Wada, General Manager, Electronic Paper Development Department, Chemical and Industrial Products Technology Division
and Takahiro Matsuse, Ph.D, Fellow (Manager), Electronic Paper Development Department, Chemical and Industrial Products Technology Division
o    Product demonstration to WAN members
o    How Electronic Liquid Powder Display works on large and small screens
o    Future plans to develop electronic paper for the Japanese and global market

Lunch

Afternoon

Tour/Activities (TBC)

Travel     Tokyo - Seoul

Dinner

Seoul, Republic of South Korea

Day 5
Thursday 12 February

Morning

Maeil Business Newspaper

Meeting with Dr. Chang, Chairman and Publisher

Introduction & Greetings, by Yong Sung Jang, Chief Editor and meeting with other Business Newspaper & TV executives - Yong Sung Jang, Chief Editor, and Seung Jin Yoon, CEO, mbn TV.

Followed by Study tours to Maeil Business Newspaper & TV broadcasting facility and to rotary press facility.

Lunch (hosted by Maeil Business Newspaper)

Afternoon

Joongang Ilbo 중앙일보

Leading daily newspaper in South Korea
Mr. Jeongdo Hong, Chief of Strategy
Ms. Anah Chung, manager, Strategy Planning Office

• Domestic trends in digital news content &revenue making

• Successful cross media advertising and editorial experiences at JoongAng Ilbo
  

Dinner

Day 6
Friday 13 February

Morning

OhmyNews 오마이뉴스
South Korean online newspaper; citizen journalism pioneer
Introduction by: Mr Yeonho Oh, Founder and CEO, and Mr Byung-ki Kim, Editor-in-chief

Speaker: Mr Jean K. Min, Communications Director

• How citizen journalism is developed in Korea and internationally

• The power of citizen journalism to change governments in Korea

• How the professional and amateur journalists work together

• How citizen journalists are compensated

• How the newsroom works, and how the operation is funded

• Copyright and legal issues

• Publishing in multiple formats such as text, audio and video, and on multiple channels including Internet and mobile

Lunch

Price  includes all domestic flights and transfers, hotel accommodation in  carefully selected 4 and 5 star hotels and all meals. Flights to Japan and  from South Korea are not included.