11h00
Introduction
Timothy Balding - CEO, World Association of Newspapers

Welcome Address
Dimitris Kolofolias – President of the Athens Daily Newspaper Publishers Association, Publisher of Express & CEO of the Kalofolias Group.

11h30
Chairman’s Opening Address
Mike Smith - Managing Director, Media Management Center, United States

Session One - News - anytime, anyplace, anywhere.
Multi layer, multi device content delivery and why you need it to survive and grow.
We will examine newspapers who are successfully exploiting digital media opportunities to gain both readers and revenues.

11h40 - 12h10
* Monetising news content in interactive media
Constantine Kamaras - CEO, Sport.gr, Greece

12h10 - 12h40
* A new model of interactivity with readers
Bruno Pachent - Marketing Director, La Dépêche du Midi, France & Bertrand Lacroix - Consultant (Leisure acpects), France Telecom, France

12h40 - 13h30
* Special WAN Master Class

Circulation Science.
Best practice methodologies to increase circulation sales.
Jim Chisholm - Strategy Advisor & Aura Iordan - Business Analyst, World Association of Newspapers


13h30 - 15h00 Lunch


Session Two - New weapons in the battle for readers
Newspapers all over the world are demonstrating circulation success and reversing negative circulation trends. In this session, publishers will deliver case studies that show how they are winning the circulation battle.

15h00 - 15h45
* 10 Great Ideas
New products, quality services and fresh approaches that can increase your circulation.
Mike Smith - Managing Director, Media Management Center, United States

15h45 - 16h15
* The management to gain new readers for EL MUNDO
Pedro Iglesias - Marketing Director, El Mundo, Spain

16h15 - 16h45
* Growing Circulation & Audience
It's not just about growing circulation anymore...It’s about growing audience.
Jerry Hill - Circulation Director, St. Petersburg Times, USA


16h45 - 17h00 Coffee Break


Session Three - Follow your readers
Developing your readers through their life stages.
Many newspapers have established programmes to attract young readers whilst many others have adopted strategies to retain these readers throughout their life stages. We examine the successes and risks of both approaches.

17h00 - 17h40
* Capturing And Captivating Young Readers: 50 Editorial Strategies.
A World Survey Report by the Innovation International Media Consulting Group for the
World Association of Newspapers.
Gianluca Bovoli - Partner Director, ConsulEdis – Innovation, Italy

17h40 - 18h10
* 24sata.
The successful launch of a digital age newspaper for young readers in a mature market.
Jasna Zemljic - CEO, 24sata, Croatia & Thomas D. Dobernigg – Director, Dobernigg & Rupprecht Kommunikation, Germany

18h10 - 18h20
Chairman’s Summary and Conference close for the day.

20h00
Gala Dinner and Entertainment
Hosted by the Athens Daily Newspaper Publishers Association


Day Two

09h00
Chaiman's introduction

Session Four - Managing the cost of reader loyalty
Driving reader loyalty in subscription and single copy markets. The key issue for many newspapers is how to increase purchase frequency and subscription renewal in order to develop long-term readers who can be retained economically.

09h10 - 09h45
* Reading the Reader . . . Common Interest For a Diverse Audience
How to build loyalty through new products.
Connie Gibbs - Promotion Director, Telegraph Herald, USA

09h45 - 10h20
* Ted Glynn, Group Circulation and Marketing Director, Northcliffe Newspapers Group, United Kingdom
 

Session Five - Maximising revenues between print and online
As publishers continue to seek ways of extracting value from their online activities, we examine the extraordinary growth in online and the implications for our newspapers.

10h20 - 11h00
* Ink & Bytes: Executing a winning "format neutral" strategy.
In a 24/7 world where readers are increasingly on the go, a global newspaper shows how to gain both readers and advertisers in a post-digital world of print and online.
Raju Narisetti – Editor, Wall Street Journal Europe & Penelope Muse Abernathy – Senior Vice President, International and Development, Wall Street Journal.

11h00 -11h30 - Speaker to be confirmed


11h30 - 11h50 Coffee Break
 

Session Six - Solving the format puzzle. Results of the WAN format research
From broadsheet to tabloid to Berliner – where next?
The format debate continues as newspapers all over the world consider changing from broadsheet to tabloid or even smaller formats. In addition to hearing from some of those who have made, or are planning, a move we will also present the World Association of Newspapers 2005 research project which examines the drivers, highlights the opportunities and determines the risks of format change.

11h50 - 12h25
* The new format of Le Monde
Eric Le Boucher - Editor-in-Chief, Le Monde, France

12h25 - 13h00
* From Broadsheet to Berliner
Marc Sands - Marketing Director, Guardian Newspapers Ltd, United Kingdom

13h00 - 13h45
* World Association of Newspapers 2005 Research Project.
Eamonn Byrne - Deputy Director General, World Association of Newspapers

13h45
Chairman’s Final Summary and Conference Close.

14h00 - Closing Lunch



Practical information

Venue
Hotel Athenaeum InterContinental
89-93 Syngrou Avenue,
117 45 Athens, Greece
Tel: +30 210 9206000
Fax: +30 210 9206500

Session times
A welcome cocktail will be held on Wednesday 16 November at 18h00.
Thursday 17 November 2005
11h00 – 18h30, followed by a gala dinner
Friday 18 November 2005
09h30 – 14h00, followed by a closing lunch

Participation fees
980 Euros for WAN/WEF/INMA individual members
1050 Euros for WAN member associations
1450 Euros for non WAN members

Fees include: Conference attendance, luncheons, coffee breaks and the gala dinner.

Conference languages
Simultaneous interpretation will be provided in English, French, German, Spanish, Russian and Greek. Other languages can be provided if a minimum of 10 delegates request them.


Accompanying Persons Tour : 150 Euros
An accompanying persons tour, visiting several of Athens’ most famous landmarks, will be available. Please see details below.

Thursday 17 November (14h30 - 18h30):
Drive along the Apollo coastal road, past the wonderful beaches of Glyfada, Vouliagmeni and Varkiza, to the most southern point of Attica, Cape Sounion, where the white marble pillars of the Temple of Poseidon stand. On the way, enjoy the splendid view of the Saronic Gulf and the little islands offshore. After visiting the Temple of Poseidon, free time to walk on the rocky promontory of Sounion.


Friday 18 November (08h45 - 12h30):
This tour gives the opportunity to observe the striking contrasts that make Athens such a fascinating city. Expert guides take you to see the center of the city, the Syntagma Square, the House of Parliament, the Memorial to the Unknown Soldier, the Academy, the University and the National Library. Driving down Herod Atticus street, you will see the Evzones Presidential Guard, in their picturesque uniform and the Presidential Palace (ex Royal Palace). On the way to the Acropolis you will see Hadrian’s Arch, visit the Temple of Olympian Zeus and make a short stop at the Panathenaic Stadium where the First Modern Olympic Games were held in 1896. On the Acropolis visit the architectural masterpieces of the Golden Age of Athens: the Propylaea, the Temple of Athena Niki, the Erechtheion and finally “the harmony between material and spirit”, the monument that “puts order in the mind”, the Parthenon. Complete the visit with the Museum of Acropolis.

Accompanying persons are also invited to the welcome cocktail on the evening of Wednesday 16 November and the gala dinner on Thursday 17 November.