Host : Dr Thanachai Theerapattanavong, Chairman & CEO, Nation Multimedia Group, Thailand.

Joint Chairmen : Dr Thanachai Theerapattanavong and Dr Seok Hyun Hong, WAN President and Chairman, Publisher and CEO, JoongAng Ilbo, Korea.

Summit Venue : Dusit Thani Hotel, Bangkok. Registration will be open from 6pm on 3 November and 8am on 4 November.

7.30 p.m. - 9 p.m. Welcome Reception, at the Hotel.
Saladaeng Room, 2nd Floor, East Wing. Entertainment: Thai Classical Dance.

9 a.m. - 12 p.m. First Session: The newspaper industry in Asia


• Welcome by the host, Dr Thanachai Theerapattanavong.
  
  
• Introduction of the Summit, Dr Seok Hyun Hong.
  
  
• Asia in context:
  
  - Trends in the Asian Press Markets : A report by WAN on circulation and advertising. Timothy Balding, Director General.
  
  Coffee Break
  
  - Future Perspectives: Key Strategic Issues for Newspapers in Asia. Presentation and discussion based on WAN survey. Jim Chisholm, SFN Director.
  
  
• The Future of Commercial Communications: Andre Nair, Chairman and CEO Asia Pacific, Mediaedge:cia
  
  12 p.m. to 1.30 p.m. Lunch
  1.30 p.m. - 5 p.m. Second Session: Key business strategies
  
  
• Circulation Growth: WAN highlights the findings of two studies on circulation success, undertaken in its Shaping the Future of the Newspaper (SFN)* project :
  
  - Common success factors behind some of the world's fastest growing newspapers. Jim Chisholm, SFN Director.
  
  - An Asian case: Profitable launch of a daily newspaper - The Kom Chad Luek story, by Dr Thanachai Theerapattanavong.
  
  - Best circulation practice from around the world: a guide to successful sales and marketing strategies you can adopt to improve your circulation. Jim Chisholm, SFN Director.
  
  Coffee Break
  
  
• Changing Formats: newspapers across the world are switching to tabloid, or 'compact', size, though this phenomenon has not yet swept Asia. Could it ? WAN reviews the key issues related to moving to a smaller format and looks at some examples of successful change:
  
  - A checklist for publishers who are considering format change: design, production, advertising, marketing. Eamonn Byrne, Deputy Director General.
  
  - An Asian case: Hardev Kaur, Group Editor of the New Straits Times in Malaysia, reports on the newspaper's recent launch of a compact edition of this historical broadsheet.
  
  6 p.m. Departure of participants by bus for dinner and entertainment on Horizon Dinner Cruise on Chao Phraya River.
  
  

9 a.m. - 12 p.m. Third Session: Key business strategies


• Profitable Digital Strategies: as more and more consumers turn to digital media for their information and transaction needs, we examine the trends in digital publishing:
  
  - Ideas and tactics to implement in your business, drawn from a new WAN strategy report in the Shaping the Future of the Newspaper* project on profitable digital strategies.
  
  and
  
  - Managing the migration of classified advertising from print to online and maximising your share. Jim Chisholm, SFN Director.
  
  
• Making money from mobile: A Global Review. Jim Chisholm, SFN Director. Asian case studies:
  
  - Sandy Romualdez, President, Philippine Daily Inquirer
  
  - 'Content Provider vs. Mobile Service Provider. Who wins? Korean case', Soyoung Kim, Senior Manager, and Sang-Jun Kwon, Manager, Strategic Planning Office, JoongAng Ilbo, Korea.
  
  Coffee Break
  
  
• Advertising Issues: - The case for newspapers as the most effective advertising medium - and a plan to ensure that you gain your share of the advertising 'cake'. Eamonn Byrne, Deputy Director General.
  
  
• Invitation to the 58th World Newspaper Congress, 12th World Editors Forum, and Info Services Expo 2005 (29 May - 1 June 2005, Seoul, Korea). By Dr Dae-Whan Chang, Chairman of the host organizing committee.
  
  End of the Summit and, from 12.30 p.m. to 2 p.m., closing lunch.
  
  * The SFN project is a joint venture between WAN and its strategic business partners:
  
  MAN Roland      PubliGroupe      Samsung
  Telenor      Unisys      UPM-Kymmene