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Keep up the pace!
With the development of new digital media channels, the increasing presence of
newcomers such as Google and Apple iTunes, and consumer markets becoming even
more fragmented, it’s time to keep up with the pace of change or get left
behind.
Wednesday, 3rd November
10.30-11.00 Registration and coffee
11.00-11.10 Chairman’s welcome
11.10-13.10
Gaining market share in online advertising revenues
Pricing models for online advertising
How will online advertising pricing models look in the future? Should they
be based on impact or reach? Size or placement? Or will they be a mix of all
these components?
Gain an insight into how publishers should position themselves to get a good
market share.
Mike Blinder, President,
The Blinder Group- Multimedia sales specialists, USA
Beyond the printed classified
A look at how ‘What Car?’ magazine and other classified players
in the UK are conquering the online classified market and how online add-on
services are a must if websites are to succeed.
Bill Murray, Managing Director -Group Business Information
Strategy, Haymarket Publishing Group Ltd, UK
Going, going, gone! – the auction phenomenon
Move over ebay, regional auctions are on the increase!
Could online auctions linked to the printed newspaper be the alternative to
online classifieds in the bid to win more ad revenue?
Steve Anderson-Dixon, Group Advertising Director,
Northcliffe Newspapers Group, UK
13.10-14.30 Lunch
14.30-18.00
Profiling the needs of the digital consumer
Dayparting
The phenomenon of dayparting continues from last year with a look at how publishers
are organising content and advertising to appeal to users at different times of
the day.
Not only is this satisfying consumer needs but it also allows for matching advertising
to consumer behaviour patterns.
Mike Coleman, Senior Manager, azcentral.com,
Arizona Republic, USA
The online ‘daily me’
What do readers really want? And how can you provide products to them without
acquiring data from them? Case study about personalisation of online news services
without registration.
Al Lieb, Gixo.com, USA
Value-driven communities – weight watchers
In a quest to maximise the potential of new and existing target groups, providing
only news services is not enough.
A service-oriented and credible approach is needed, which is where Aftonbladet
fit in. Find out about their interest portal focusing on weight watching which
is now a profitable business.
Kalle Jungkvist, Editor-in-Chief & Head of New Media,
Aftonbladet, Sweden
18.00-onwards Drinks reception
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Daily News From The Conference
Thursday, 4th November
9.00-13.45
Mobilising your publishing & beyond
Mobilising your publishing
Though the mobile communication era has just begun, news and information
providers are still trying to find their niche, and hence their share of
the market revenue. Which publishers have found the key to successful business
models and what can we learn?
Thanita Khomphatraporn, Executive Vice President, Business Development & Investor
relations, The Nation Group, Thailand
Learning by doing
Find out how the Bonnier Group is building strategies and business models
based on their “best of breed” mobile services across their
product portfolio: Sydsvenska
Dagbladet, Stockholm City and TV4.
Josefine Granding Larsson and Morris Packer,
The Bonnier Group, Sweden
Generating new products
The vast number of services available through the internet makes it difficult
for publishers to retain customers. Find
out how, through new product development, publishers are keeping customers
logged on to their sites.
Catherine Levene, VP Strategy & Business Development,
NYT Digital, USA
Digital TV -- friend or foe?
Digital TV stations could be our partners or competitors of the future.
Many are launching new services such as online news, radio, mobile services,
either alone or together with media partners. How do they see digital
markets evolving?
And what tips can we pick up?
Gunnar Stavrum, Editor in chief/CEO,
TV 2 Interaktiv / TV 2 Nettavisen, Norway
Back to the future
Following on from e-ink last year, we’re going back to the
future to see what devices are forecasted to make their
mark in publishing. With the intoduction of the e-book in
Japan this spring, will we soon be seeing the e-newspaper
on our streets?
Stig Nordqvist, Ifra Nordic representative, Ifra
Panel discussion with: Gunnar Springfeldt,
Göteborgs-Posten, Sweden and
Harry Bouwman, De Telegraaf, The Netherlands
Chairman
Stig Nordqvist, Ifra Nordic representative, Ifra
Participants
list
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