• Newspaper Advertising
  
• Content, Marketing & Research
  
• Top Executives Strategy Forum.
  
  

SESSION ONE:
NEWSPAPER ADVERTISING
Tuesday 26 November 2002

Instruments of change.
Factors that force us to review the organisation of the advertising department, particularly in the case of low-budget advertising.

How to develop a yield* improvement strategy.
Why yield is the key indicator of the health of the ad department and
how to develop a yield strategy to increase profitability, including
a yield development model.

New pricing models.
A comparison of rate structures and successful pricing strategies from around the world.

Training that makes a difference.
Tough Training that can improve your sales, your brand and your people.

Supplements to develop new business.
Supplements that bring new advertisers.
New product development.
New products to consider launching.

SESSION TWO:
CONTENT, MARKETING & RESEARCH
Wednesday 27 November 2002

Readership - An overview of world trends
An overview of current world trends, events and the implications for our titles.

Research that we cannot afford to ignore
How can local newspapers compete effectively in the national market? A review of advances in media research.

Getting closer to the reader
How one media group started with a problem, a blank piece of paper and gained 150,000 young, affluent readers in under 6 months.

Customer Relationship Management
A checklist for the development of a CRM policy for your titles, complete with examples of best practice.

Promotions
Successful ideas to promote your editions.