Adding Value and Increasing Profitability
The World Forum on Newspaper Strategy
Chateau de Villiers-le-Mahieu, France
Thursday 3 and Friday 4 October 2002

A select group of 50 Publishers, CEOs and other
senior newspaper executives from 23 countries

Quotes from the Conference

"What we are trying to do in this event is examine the issues that are most critical in our everyday life running newspaper companies. This year, we are back to basics. The essential issue facing us at the moment is how we face up to this emerging multimedia environment where people go to different sources to get their information."
Jim Chisholm, Strategy Advisor, World Association of Newspapers



"Media is not a flash-in-the-pan sector, it is a growth sector. Media consumption now represents 40 percent of people's lives, and that includes sleep. Consumption is still growing."
Neil Blackley, European Media Analyst, First Vice President, Merrill Lynch & Co., United Kingdom



"Are you publishing a newspaper to make money, or do you make money to publish a newspaper? Hopefully, you will get to the same place either way."
Kerry Northrup, Director of the Ifra Centre for Advanced News Operations, USA



"Our goal is to be number one in business information, regardless of the time or place. The channel is not important to use, the information is important to us. The customer decides what is the right channel."
Juha Blomster, Executive Vice President, Alma Media Corporation, Finland

 

"If you can't measure it, you can't manage it."
Tim Greve, Managing Director, asdirekt, Germany

"It may seem ironic to some degree, but in order to maintain strong local news coverage we need cross-ownership rules to go away. This is true more for television than newspapers, but the competition is so fierce, we need to team up the news coverage of the newspaper and television to provide the kind of local coverage the community wants and needs."

The public sees a story as a story, and whether it is told in the newspaper or on television or on the internet, it is just the way the story gets told."
Leon Levitt, Executive Vice President for Digital Media, The Arizona Republic, USA

 

"There is a lot more mileage in your businesses. It's all about determining what is the full potential of the business, and then go about delivering it."

"Ask all of your employees if the company they work for deserves their loyalty. There is a very big correlation between business performance and companies that score highly on this survey."
Graham Elton, Partner, Bain and Company, United Kingdom

"The importance of the profile of readership does not have a small impact on the amount of advertising you attract, it has a seismic impact on the advertising you attract."

"If one can tailor the newspaper and reach out to people, the economic benefit of investing in that ability is really quite significant. We're not talking about a euro per newspaper, we're talking about significant income from reaching the right audience."
Jim Chisholm, Strategy Advisor, World Association of Newspapers