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Adding
Value and Increasing Profitability The World Forum on Newspaper Strategy Chateau de Villiers-le-Mahieu, France Thursday 3 and Friday 4 October 2002 |
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| A
select group of 50 Publishers, CEOs and other Quotes
from the Conference "What we are trying to do in this
event is examine the issues that are most critical in our everyday
life running newspaper companies. This year, we are back to basics.
The essential issue facing us at the moment is how we face up to this
emerging multimedia environment where people go to different sources
to get their information."
"If
you can't measure it, you can't manage it." "It
may seem ironic to some degree, but in order to maintain strong local
news coverage we need cross-ownership rules to go away. This is true
more for television than newspapers, but the competition is so fierce,
we need to team up the news coverage of the newspaper and television
to provide the kind of local coverage the community wants and needs."
"There
is a lot more mileage in your businesses. It's all about determining
what is the full potential of the business, and then go about delivering
it." "The importance of the profile of readership does not have a small impact on the amount of advertising you attract, it has a seismic impact on the advertising you attract." "If
one can tailor the newspaper and reach out to people, the economic
benefit of investing in that ability is really quite significant.
We're not talking about a euro per newspaper, we're talking about
significant income from reaching the right audience." |