The Forum will focus on the key questions for 2002 and beyond: How can we structure the newspaper business to deliver increased profitability through added value and reduced costs?

Structuring multiple-media output for efficient, effective content

- Newsroom
- Advertising and added value
- Reader marketing
- Relationships at work

Back-of-house organisation

- The re-structuring opportunity
- Outsourcing and insourcing - Opportunities to cut cost and increase efficiency

Overall effectiveness

- Measuring economy, efficiency, effectiveness
- Editorial measurement
- Advertising targeting and reward systems
- “Outside-in” benchmarking