A mix of theory and practice

The programme will create an international environment for networking and exchange of experience.

Teaching methods will be based on an action-learning process and the perspective will be industry-wide as well as company-specific.

During the sessions, class lectures, discussions and exercises will be complemented by case studies.

By far the most invigorating course I have completed – it has opened my mind to the immense challenges and opportunities facing the newspaper industry and has provided me with an indispensable framework for analysing these issues.
	Aine Maguire Marketing Manager, The Irish Times,Ireland

An important feature of the Leaders programme is the heavy investment made in the commissioning of specific media case studies designed to be entirely relevant to the newspaper/media industry.

Participants are expected to spend 5-10 hours in preparation for each part of the cours and 15-20 hours after each part of the home-company assignments.

Dealing with current issues provides useful inputs and an immediate benefit to the home-company as a by-product of the learning.

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Module 3	back to top	About the Programme