The figures on newspaper reach, or readership, among adults find Sweden leading the world for the first time with 88 percent, overtaking Finland, which has dropped 5 points to 86 percent since 1999 and now ties second place with Norway; Hong Kong is in fourth place with 81 percent penetration and Japan is fifth, with 80.4 percent. In the United States, 57 percent of adults read a newspaper every day and 75 percent every week.