Daily News From The Conference

Newspapers throughout the world continue to aggressively develop a wide range of new services through various online, mobile and other digital platforms. The success of these new services has been predicated on devising new content development, delivery and sales strategies and pricing models. The World Digital Publishing Conference & Expo will showcase best-practice practical ideas and winning strategies for success in exploiting the opportunities presented by the multi-platform newspaper.

A joint WAN/WEF conference for publishers,
digital or online general managers and marketing,
sales and editorial executives

26-27 October 2006

11:15 - 12:05 Opening Session -

New & ever-Emerging Opportunities
Chief executives share their perspectives on digital opportunities and challenges facing the industry.

Carolyn McCall - Chief Executive, Guardian Media Group plc, United Kingdom

Bob Benz - General Manager of Interactive Media at Scripps Newspapers, United States

12:05 - 14:15 Session 1 -

The Audience: Understanding, tailoring & targeting
Consumer behaviour online continues to evolve at a rapid pace, and there are many lessons for newspaper so they can exploit current and emerging opportunities. How can newspapers use and generate customer insight for tailored content and targeted revenue generation?

12:05 - 12:30
Martha Stone - Manager, Special Projects, Shaping the Future of the Newspaper

12:30 - 13:00
The Evolving Online Consumer
Alexander Burmaster - Internet Analyst, Nielsen/NetRatings, UK

13:00 - 13:30
Asahi Shimbun's Digital News Consumer
Takashi Ishioka - Office of the President, Digital Business Project Team, Asahi Shimbun, Japan

13:30 - 14:00
News consumption on mobiles in the UK and beyond
Reza Chady - Managing Director, Telephia's International Services
Mr. Chady summarises Telephia's European research on mobile phone access to news websites, including text and video, and how newspaper companies can monetize that.

14:00 - 14:15 - Q&A

14:15 - 15:30 Lunch

15:30 - 16:45 Session 2 -

Is the 'free generation' ready to pay now?
Best practice case studies of what customers are or are not willing to pay for, from subscriptions to micro-payment models.

15:30 - 16:00
Martha Stone - Manager, Special Projects, Shaping the Future of the Newspaper

16:00 - 16:30
Una O'Hare - General Manager, Ireland.com, Ireland

16:30 - 16:45 - Q&A

16:45 - 17:15 Coffee break

17:15 - 18:30 Session 3 -

New Revenue Opportunities
What are publishers doing to exploit new revenue trends in digital publishing? Case studies of new approaches and successes in monetizing digital operations.

17:15 - 17:45
Greg Stuart - President, Internet Advertising Bureau, USA

17:45 - 18:15
Zach Leonard - Digital Media Publisher, The Times, UK

18:15 - 18:30 - Q&A

FRIDAY, OCTOBER 27

9:00 - 11:30 Session 4 -

Organizational considerations in multi-media publishing
Can newspapers gain greater success by integrating newsrooms and ad sales departments, or should the print and digital worlds be kept apart?

9:00 - 9:30
Multi-media sales success
Melonie Hall - Regional Sales Manager, Tampa Tribune, USA

9:30 - 10:00
Integrating Print and Online
Neil Chase - Director of the Continuous News Desk, New York Times, USA

10:00 - 10:30
Angus Frame - Editor, globeandmail.com, Canada

10:30 - 10:45 - Q&A

10.45 - 11.30
Dr. Carl Rohde - President, Signs of the Time, cool Hunt Research

11:30 - 11:45 Coffee break

11:45 - 13:30 Session 5 -

New 'Local' Strategies and Opportunities
What are the lessons to be learned from newspaper and pure-play companies who are effectively exploiting the local opportunity, from local search and classified advertising to new product development.

11:45 - 12:15
Jean Frédéric Farny - Director of Development, French Regional Publishers Association (SPQR)

12:15 - 12:45
Online Classifieds - How publishers can meet the challenge successfully
Chris Stanley - Managing Director, MatchWork UK Ltd

12:45 - 13:15
Kate Bowler - Business Development Director, Platefood

13:15 - 13:30 - Q&A

13:30 - 14:45 Session 6 -

New Content Opportunities & Innovations
From content partnerships to aggregation to citizen journalism and social networking, what are the new content opportunities and innovations? And what are the success stories beyond traditional online services, including mobile and e-papers, podcasting, vblogging and more.

13:30 - 14:00
Social Media: Letting the audience speak for itself
Dan Pacheco - Senior Manager of Digital Products, Bakotopia/The Bakersfield Californian, USA

14:00 - 14:30
Pete Clifton - Head of BBC News Interactive, BBC

14:30 - 14:45 - Q&A

14:45 Closing lunch -