The 2nd World Digital Publishing Conference & Expo
17-18 October 2007
Amsterdam, The Netherlands
The Digital Revenue Revolution
Leading newspaper companies worldwide are innovating new products and building new revenue streams with their mobile and Internet channels. These digital pioneers will explain how they overcame the obstacles and achieved success in today's hyper-competitive, ultra-fragmented media industry
Hosted by the Dutch Newspaper Publishers Association
Tuesday 16 October
18h00 Welcome cocktail
Wednesday 17 October
09h30 Welcome address
Kees Spaan - Chairman, Dutch Newspaper Publishers Association
09h45 Conference Chairman's Overview
Martha Stone - SFN Director, World Association of Newspapers
10h15-11h30 Session 1 :
The Path to 50 percent Digital Profitability.
How media companies have grown digital businesses from less than one percent of the newspaper's revenue in 2000 to projecting 50 percent revenues in the near future. Innovative media companies are planning for the digital future by developing strategies and new products for Internet and mobile platforms, including:
WebTV
Mobile subscriptions and downloads
Video advertising
Aggressive display advertising sales
Long Tail strategies
Keynote speech
Birger Magnus - Deputy CEO, Schibsted, Norway
Session speakers
Leon Levitt - Vice President, Digital Media, Cox Newspapers, USA
11h30-12h00 Coffee Break
12h00-12h30 Session 2 :
The Automated Content Access Protocol
ACAP is an initiative of the World Association of Newspapers, International Publishers Association and the European Publishers Council. ACAP allows newspaper publishers to develop a stronger control on access of content, particularly through search engines.
Mark Bide - Director, ACAP, United Kingdom
12h30-14h00 Lunch
14h00-15h45 Session 3 :
Online Advertising: Revenue Generation Beyond Classified Advertising
"Upsells": Online advertising and sponsorships have become a hot commodity in some parts of the world. Media companies are building their revenue strategies to gain a larger share of the advertising spend pie.
Strategies include:
Building new, niche websites to grow online advertising inventory
Developing attractive online advertising campaigns
Selling advertising with Print and Web Advertising Metrics
Agencies respond to the online newspaper advertising opportunity
Keynote speech
The digital advertising opportunity for newspaper companies
David W. Kenny - Chairman & CEO, DIGITAS, USA
Session speakers
Selling advertising with print and web advertising metrics
Steve Seraita - Executive Vice President, Director of Sales, Scarborough Research, USA
Digital newspapers on tablets
Willem Endhoven - Vice President Marketing & Business Development, iRex Technologies, The Netherlands
15h45-16h15 Coffee Break
16h15-17h45 Session 4 :
Web 2.0
How media companies are driving traffic and making profits by changing their companies from a one-way, "monologue" to a two-way "dialogue." Speakers will discuss how media companies are driving page views and more time spent with content, thereby attracting larger audiences and profits. Some content attracts more users for longer periods of time, which can be parlayed into more revenues. Media companies are delivering on the promise of Web 2.0 by developing revenue-making interactive content with:
Citizen generated content including blogging, photo and video contributions.
Inviting the public to contribute breaking news content via Internet and
mobile photo galleries.
Interactive graphics: A multimedia phenomenon, whereby users interact with
multi-media content.
Making money from new citizen-generated content.
Session speakers
Innovations in content : Web TV and other multimedia
Rolf Dyrnes Svendsen - Editor, Adresseavisen online, Norway
Citizen generated content
Hidde Kross - Vice President, SKOEPS International, The Netherlands
Robert J. de Heer - EuroMapsMania, Switzerland
18h30 Cocktail with participants of the 10th World Editor and Marketeer Conference & Expo
Thursday 18 October
09h30-10h45 Session 5 :
The mobile opportunity
How media companies have monetized the mobile phone equation with content and services. News is the No. 1 most sought-after content on mobile phones worldwide. How have media companies monetized the mobile phone equation and what are the next technologies that will change the mobile landscape?
Speakers will explain:
The high-definition video phenomenon
Global view on mobile usage
Sponsorship Deals
Revenue generators, including sports and sexy photos
Session speakers
Global overview on mobile revenue and usage trends
Eamonn Byrne - Business Director, World Association of Newspapers
Sponsorship deals and advertising
Fredrik Oscarson - Managing Director, Mobiento, Sweden
10h45-11h15 Coffee Break
11h15-12h15 Session 6 :
Shaping the Future of the Newspaper Special Session - A roadmap to the future for newspapers
Futurists from around the world give their vision for the future of newspapers' formats, revenue sources, channels, audiences, content, structure and place in the media universe from now until 2020. The futuristic views will be compiled into an SFN report, which will be published in time for the conference.
What shape will the newspaper take? The format, channels, organisation, distribution, and geography.What role with the newspaper take? Audience, content, interaction, staffing, citizen-generated content and new products.
12h15 Closing lunch
20h00 Dinner and entertainment with participants of the 10th World Editor and Marketeer & Expo
