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The Digital Revenue Gold Mine

The World Digital Publishing Conference & Expo is the premier event to learn about tried and trusted revenue-making strategies and winning editorial workflows and resource management.

Keynote Speech
Caroline Little - CEO of Washington Post Newsweek Interactive, USA
Monetizing Digital Amid Marketplace Challenges.


Session One
Digital Revenue Making  Innovations: Making money requires multiple revenue streams and a flexible strategy to embrace new revenue approaches as they emerge. Digital media executives will explain how their companies have monetized citizen journalism, cross-media advertising, Web TV and mobile channels

Session Two
Digital content innovations:: Media companies are gearing up for Olympics and U.S. Presidential elections coverage with strategies that have never been deployed before: Highly trained multimedia journalists and high-tech equipment will power some of the most powerful, compelling and dynamic journalism the world has ever seen across platforms.
 
Session Three
Mobile advertising opportunities: Mobile is the fastest growing revenue stream on the planet, and newspaper companies are building their mobile departments and sales operations to catch the wave of lucrative advertising budgets and subscription revenues. Case studies will come from Asia, India, Europe and North America.

Session Four
Merger and Acquisition strategies for the 21st Century: The smart media companies are investing  millions of Euros on acquiring new digital companies that are expected to grow and provide rich rewards. Companies like News Corp's, Fairfax Media, Essential Baby, Axel Springer, Wallstreet:Online, Telegraaf and more have invested to win profits over time.

Session Five
R&D strategies for Growth: Several media companies including Reuters and American Press Institute have launched incubators to develop new digital product ideas, and have studied digital users to gain insight into potentially lucrative new products

For your convenience, the 3nd World Digital Publishing Conference & Expo will run consecutively to the 11th Readership Conference and Expo, to be held on 16-17 October at the same venue. Register for both events and save 25% on your second registration fee.