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WORLD
PRESS TRENDS
World
Press Trends is the primary and most authoritative source
of data on the newspaper industry world-wide.
The 2001 edition has been extended to include trends and statistics
in 64 countries.
The 237-page report presents a broad overview of the industry
as well as detailed analyses of individual markets.
Click
here for more information on the WPT 2001 Edition
DOWNLOAD
FREE SAMPLES:
Order now using
our WPT online form
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STRENGTH
IN NUMBERS
The newspaper
industry is losing market share to other media, especially
television, and many other services, such as classifieds are
migrating to the Internet. This report outlines some case
studies where newspapers have gone beyond their traditional
role to work in partnership with their advertisers, listen
to their needs and be proactive in offering solutions.
This report
is published as part of the READY project.
DOWNLOAD
(568 K)
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Newsletter
No.20, November 2001
Newspaper
Advertising Works!; READY Evolves to Shape the Future of the
Newspaper; Readership: New Challenges and Winning Strategies;
Newspapers in Education Conference; Reader Prize Goes to Wales;
World Press Trends: Newspaper Growth Continues; Basque Terrorism
Condemned and much more.
DOWNLOAD
THIS NEWSLETTER:
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A
NEW APPROACH TO DEVELOPMENT: THE ROLE OF THE PRESS
This report
summarises the groundbreaking WAN/World Bank meeting in Zürich,
which brought together one hundred and eighty publishers and
editors from around the world to discuss the role of the press
in effective development strategies. (PDF)
DOWNLOAD
(92 K)
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2000
WAN ACTIVITY REPORT
At the
51st Annual General Meeting in June 1998, the WAN membership
agreed to a two-year Action Plan with seven major objectives:
- To
improve the global press freedom situation
- To
expand and develop WAN's READY Project
- To
increase global newspaper reading
- To
increase WAN membership
- To
increase personal involvement
- To
develop cooperation with other organizations
- To
improve WAN's finances and resources
This activity
report will give a broad picture of the activities undertaken
over the year in pursuit of these objectives.
DOWNLOAD (940 K)
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FIRST
WAN WORLD SURVEY OF NEWSPAPER YOUNG READER SERVICES ON THE
INTERNET
By Jan
Vincens Steen, NIE Manager, Norske Avisers Landsforening,
for the WAN Newspapers in Education Committee
It has
been clear for some time that Newspapers in Education (NIE)
programmes and other youth-related activities are growing
on the Internet. Until now, however, no baseline data existed
that could help newspapers understand the extent and nature
of these services.
This study
attempts to provide such a baseline.
DOWNLOAD (1.5 M)
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ELECTRONIC
COMERCE IN NEWSPAPER ADVERTISING
-WHY SHOULD PUBLISHERS CARE?
One of
the main objectives of the READY 2000 initiative of the World
Association of Newspapers is to address various aspects of
competitiveness, innovation, productivity and technology to
help newspapers increase their readership, market position
and advertising revenue.
This guide does not pretend to be an exhaustive discussion
on redesigning your business practices; it simply presents
a case for facilitating easier transactions between newspapers
and their clients.
DOWNLOAD (284 K)
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Advertising
management for small newspapers in emerging democracies
The St.
Petersburg Times Experience
BY Lloyd
Donaldson Founding Publisher St. Petersburg Times, Russia
DOWNLOAD (357 K)
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All
downloads are in Portable Document Format (PDF) which requires Adobe Acrobat Reader
3.0 or later. You can obtain the Reader from