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Study Tour language: English (other language available only if more than four participants from the same language register)

Finland is one of the foremost newspaper countries in the world with very high readership. Working closely with the world's leading mobile telephone producer, Nokia, Finnish papers are also at the forefront of mobile news distribution, adopting Nokia's worldwide technologies for integration into their local news production. Come discover how Finland's leading newspapers are working with wireless companies to provide innovative services for their readers. 

Join us in Helsinki and Oulu as we visit:

Helsinki

First Day - Tuesday 18 September
Welcome dinner at the Bank of Finland

16h - 18h = Arrival of the participants to Helsinki - Stop at the hotel (1 night)

19h30 = Brief introduction to modern and wireless Finland
Mr. Erkki Liikanen, Governor, Bank of Finland, and former member of the European Commission and former Minister of Finance
Buffet dinner at the Bank of Finland.


Second Day- Wednesday 19 September
Up-to-date integrated newsrooms

9h30 = HELSINGIN SANOMAT - how a strong traditional newspaper company has been changed into modern multimedia company
Mr. Janne Virkkunen, Senior Editor-in-Chief

Helsingin Sanomat, part of the international Sanoma Corporation, is the leading daily newspaper in Finland with a circulation of 426 000 copies and 738 000 weekly online visitors.  HS has an interesting dual role as the national and regional content provider using the print and the 24 hour online and mobile news service. It is also running local Radio Helsinki. The corporation will start a new online company called Sanoma Digital in 2007.


11h = HELSINGIN SANOMAT - Interaction with readers and bloggers
Mrs. Reetta Merilainen, Editor-in-Chief


12h00 = Lunch at Helsingin Sanomat hosted by Editors


14h00 = Multimedia KAUPPALEHTI - how fully integrated newsroom works
Mr. Hannu Leinonen, Editor-in-Chief, et al.

Kauppalehti, part of the Alma Media Group, is the largest national business newspaper in Finland and magazine publisher. It also provides comprehensive online and mobile services - and is making money on it.

Oulu

17.05 = flight Helsinki - Oulu - Stop at the hotel (1 night)
Oulu is ranked as one of the 30 most important technology centres in the world with, among others, a major research unit of Nokia and production unit of Nokia Siemens Networks. Situated 600 kilometres to north from Helsinki with 130 000 inhabitants. It is also a major media city.

Dinner
20h = The Nordic High Tech City and Its Innovation Strategy
Mr. Matti Pennanen, Mayor of Oulu
Traditional salmon soup dinner, smoke sauna and swimming in the river according to local custom at Pehkolanlampi, the Mansion of Oulu, 15 kilometres from the City Centre.


Third Day - Thursday 20 September:
The impact of wireless technologies

9h00 = Presentation of the ambitious wireless Pan Oulu Project and Media Forum
Mr. Janne Mustonen, Project Manager, Innovation and Marketing Group, Oulu
Mr. Pasi Kalliokoski, Project Manager, Media Forum
At the City Hall of Oulu

The City of Oulu has started a unique high quality, totally free wireless service to its inhabitants and visitors within the city area. Oulu is also doing real life innovative pilot testing and R&D in collaboration with research institutes and ICT-companies to find the best practices to utilize newest mobile technology and solutions. The content providers in Oulu are working in close cooperation with each other and the City in the Media Forum network in order to enhance and internationalise the local media.


11h30 = Visit to Stora Enso Paper Mill
Mr. Pentti Ilmasti, director

Stora Enso is one of the biggest global forest industry giants in the world. Its Oulu Mill is one of the world's largest and most modern facility manufacturing art quality coated woodfree papers and boards. The design, integration and location of the Oulu facility is unique: almost all raw materials including energy are carried from one plant to another by pipeline.


13h = Lunch at Stora Enso


14h45 - 16h30  KALEVA´S solutions in Oulu - How an Finnish independent private publishing company is coping with strong media chains.
Mr. Risto Uimonen, Editor-in-chief
Mr. Kyösti Karvonen, Managing Editor

1) Kaleva is the world´s largest newspaper this far in the north and the fourth largest daily in Finland covering the northern half of the country. Its internet site is the second most popular among the Finnish daily newspapers. Kaleva also produces a targeted online service, High Tech Forum, with a major company.

Mr. Juha Tolonen, Managing Editor, internet and wireless services
2) The secret lies in developing the internet and wireless services for the needs of the local readers and other regional newspapers in Finland. Kaleva has also entered a voluntary co-operation with other newspapers to combine their development efforts.


Helsinki

17h35 = flight Oulu - Helsinki - Stop at the hotel (1 night)

Dinner
20h30 = Challenges and opportunities of the 21st century paper industry
Dinner with doctor Anne Brunila, CEO, The Finnish Forest Industries (representing the newsprint makers)


Fourth Day - Friday 21 September:
Mobile journalism today and tomorrow

9h - 12h00 = NOKIA - The wireless wonders of tomorrow
Nokia is the world's leading mobile phone supplier and a leading supplier of mobile and fixed telecom networks including related customer services. Main office is located in the City of Espoo, next to Helsinki.

Mr. Mark Selby, Nokia Multimedia Sales Vice President
1) Your communities in your pocket, mobile experiences changing the world

Mr. Hannu Nieminen, Nokia Head of Insight & Innovation
2) Innovations and consumer trends


13h = Lunch
Meeting with Finnish Academics and Professionals on Media Training in the Digital Age (names to be announced later)

In the afternoon = return flights of participants

END OF THE WEF STUDY TOUR IN FINLAND