As the 21st century develops, newspapers are increasingly faced with difficult challenges and management decisions. To respond to these challenges, newspapers need practical ideas and strategies to develop circulation and leverage their massive content advantages into new channels and businesses. The 2006 World Editor and Marketeer Conference & Expo will showcase key lessons which demonstrate real opportunities to profit from the ongoing seismic shift in the daily newspaper revenue model.

A joint WAN/WEF Conference for Publishers, Senior Marketing Executives & Editors.

Hosted by the Association of Spanish Newspaper Publishers (A.E.D.E.)

Chairman: Tomas Brunegard - CEO and President, Stampen Group, Sweden

Thursday 23 November

11h00 - 12h00 - Opening session

Welcome - Ignacio Benito - General Director, The Association of Spanish Newspaper Publishers (A.E.D.E.)

Keynote speech - What does the future hold for the newspaper business?
The latest trends that will impact on the future of your titles and the strategies employed by leading newspapers to respond to the challenges.
Timothy Balding - CEO, World Association of Newspapers


Session 1 -

12.00-14.15
Reader connections.
How to engage customers and develop meaningful reader relationships that drive sales and loyalty.

12h00-12h30
Shaping the city - reader interaction at Göteborgs-Posten
Anders Goliger - Assistant News Editor, Göteborgs-Posten, Sweden

12h30-13h00
How one title covers the question of migration
Grzegorz Piechota - Special Projects Editor, Gazeta Wyborcza, Poland

13h00-13h30
Excellence Barometer Reader - a Benchmark Study on Readership Loyalty of the Local and Regional Newspapers in Germany
Dr. Hans-Dieter Gärtner - Director, GESO GmbH, Germany

* Circulation Systems.
How to exploit fully your circulation systems to develop powerful sales and marketing tools.

13h30-14h00
Maximizing the Effectiveness of Circulation and Consumer Data Applications
John Hay - CRM Consultant, The Globe and Mail, Canada

14h00-14h15 Question and answer session

14.15 - Lunch

Session 2 -

15.30-16.45
The digital/print content opportunity.
Using cross-channel content to develop new business models and revenue streams.

15h30-16h00
Multi platform circulation in a digital age
Mike Newman - Group Circulation Director, Associated Newspapers & David Owen - Senior Vice President Publishing, NewspaperDirect, United Kingdom.

16h00-16h35
How to use multimedia content to build new revenue streams - remember the people but don't forget the technology.
Stig Eide Sivertsen - Executive Vice President & Head of Broadcast Operations, Telenor, Norway & Trine Hage - CEO, Romerikes Blad, Norway

16h35-16h45 Question and answer session

16.45 - Coffee break

Session 3 -

17.15-18.15
Newspaper marketing : avoiding the pitfalls.
Our panel of experts respond to the 10 most frequent mistakes in newspaper marketing, debate the implications of getting it wrong and, most importantly, demonstrate how to get the best results from the marketing budget.

20.00 - Gala dinner & Entertainment

Friday 24 November

Session 4 -

09.00-10.00
Promotion - short term gain or long term investment?
Who's succeeding and with what type of promotions? Three examples of great circulation winning promotions and the long-term strategies behind them.

9h00-9h30
"Great" Promotions
Paula Murphy - Marketing Director, Independent Newspapers, Ireland

09h30-10h00       
Promotions : Not a primary concern
José Antonio Ferris - Director of Comunidad Valenciana, Recoletos, Spain

10h00-10h15 Question and answer session

Session 5 -

10.15-11.30
New Product Development - Ideas for a profitable future.

10h15-10h45
An exciting new WAN Shaping the Future of the Newspaper report will deliver ideas and strategies on how to reach new markets and tap into fresh revenue streams with innovative print products.
Eamonn Byrne - Business Director, World Association of Newspapers.

10h45-11h15
What's next? Nrc.next: a new newspaper that is serious and profitable.
Hans Nijenhuis - Editor-in-Chief, Nrc.next, The Netherlands

Session 6 -

12.00-14.00
New newspaper trends.

* The daily free phenomenon. A new, bright future or deadly competition?
Daily frees are revolutionising many developed markets. Learn how this is changing readership and revenue models and how many newspaper publishers are moving towards a mix of paid and free titles.

12h00-12h45
How to be a success in the free newspaper war.
Torsten Bjerre Rasmussen - Director of 24timer & Poul Madsen - Editor-in-Chief, 24timer (JP/Politikens Hus) Denmark

12h45-13h15
The story and strategy behind CASH Daily
Christoph Bauer - CEO, Cash Daily, Switzerland

* Trends in newsrooms. How newsrooms are gearing up to maximise efficiency in traditional content and deliver multi media content to fuel the exploitation of new channels.

13h15-13h40
Successful trends for integrated / converged newsrooms
Bertrand Pecquerie - Director, World Editors Forum

13h40-13h50 Question and answer session

13h50-14h00 Final Summary & Conference Close

14h00 Closing Lunch