The World Association of Newspapers is teaming up with the American Press Institute (API) to bring Newspaper Next: Blueprint for Transformation to Europe.

The one-day program, which will be held Friday, April 4, in London, provides an overview of the Institute's groundbreaking research and the results of the trial of new business models for newspapers. The result is a set of practical concepts, tools and processes that newspaper companies can use to navigate to a new future.

The workshop will provide a framework for understanding the disruptive forces facing the newspaper industry, offer a new way to look at growth opportunities, explain a clear process for testing and assessing those opportunities, and provide a structure within which to apply that process to the critical growth areas of an organization.

Built on the groundbreaking concepts of renowned Harvard innovation expert Dr. Clayton Christensen, API's Newspaper Next (N²) is tailor-made for the unique needs and circumstances of newspaper organizations.

The workshop will focus on:

o    A new way to see and tap the vast realms of opportunity opening around us
o    A clear, practical process - the N2 Innovation Method - to unlock these opportunities with new products and services while minimizing cost and risk
o    A strategic framework - the N2 Game Plan - outlining the four areas of opportunity your company should pursue and some of the most promising possibilities in each.     

Stephen Gray, Managing Director of Newspaper Next, will lead the workshop. Since the initiative's launch in September 2006, Mr. Gray has taught the N2 approach in dozens of workshops and presentations in the U.S., Canada and overseas, and worked with large and small newspaper companies as they adopted N2. Prior to joining the API project, he was managing publisher of The Christian Science Monitor in Boston for seven years, leading implementation of numerous new online, syndication, partnership and multi-media strategies that introduced the Monitor to millions of new readers, viewers and listeners.

Who should attend? Publishers and top executives, plus anyone responsible for:
o    A newspaper company's P&L
o    The health and future of the company
o    Strategic direction
o    Creating new growth
o    Developing new products and services, online or print

But also:
o    Editors who want to discover what readers and potential readers want and need
o    Advertising Directors who want to discover what advertisers and potential advertisers want and need.

Workshop Details

DATE:        

Friday, April 4, 2008
        
LOCATION: