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The news publishing industry faces a future very different from its past. The days of "business as usual" are gone. Consumers have changed and new technologies are opening up new channels of communication. Traditional newsrooms can no longer meet modern demands.

The questions now are what does the new generation newsroom look like, and how does it operate?

For answers, join us in London for the 9th International Newsroom Summit on 21-22 April, which will examine a multitude of issues facing today's news publishers, including: building new audiences for print, developing paid-content strategies for digital media, designing efficient multi-title newsrooms, publishing on smart phones and creating effective hyper-local content.

This "must-attend" annual event will feature publishing industry leaders discussing innovative strategies and practical advice to help you modernise your newsroom and make the most of your resources.

Wednesday, 8 september 2010

09h00
Registration and coffee

10h00
Welcome and introduction
Elisabeth Bäck, Former Editor in C­hief, VLT, Sweden
Dr. Dietmar Schantin, Executive Director, WAN-IFRA, Germany

KEYNOTE
Question of survival: Building the new generation newsroom
Raju Narisetti, Managing Editor, Washington Post, USA

Session 1. Boosting synergies in a multi-title newsroom

Newsroom of the BLICK - Group: 4 Titles, 1 Brand!
Marc Walder, CEO Switzerland/Germany, Ringier, Switzerland

One newsroom - multiple titles
Adrian Jeakings, Chief Executive, Archant Ltd, UK

Session 2. Outside the box - Innovative Publishing

Same challenge - different ways to meet it. Similarities and differences between the approach of a tabloid and broadsheet title
Reeta Meriläinen, Editor-in-chief, Sanoma News Ltd / Helsingin Sanomat, Finland

Session 3. "Finger food" content - Publishing on smartphones

Nutritious fast food
George Brock, Professor and Head of Journalism, City University London, UK

From journalistic principles to touch screen smartphones: How to play the new newsgame
Grig Davidovitz. Consultant and Project Leader, GD Consulting, Israel

The role of geocodes and other metadata for news on mobile devices
Dr. Gerd Kamp, Head of dpa-newslab, dpa-infocom, Germany

Session 4: Paid content - Quo vadis?

KEYNOTE
Arthur Sulzberger, Jr., Chairman and Publisher, New York Times, USA

Special Guest via video stream
Jeff Jarvis, associate professor and director of the interactive journalism program and the
new business models for news project at the City University of New York, USA
Paywalls: Charting the route from free to fee - and beyond
François Nel, Director of Journalism Leaders Programme, School of Journalism, University of Central Lancashire, UK

The new economics of content
Peter Bale, Executive Producer, Microsoft, UK

18h30
Wrap-up and end of the first conference day

20h00
Evening event

Thursday, 9 september 2010

09h00
Welcome back

Session 5: Innovative storytelling, social media and audience engagement

KEYNOTE
BILD - from tabloid to tablet
Dr. Andreas Wiele, Vorstand BILD Gruppe, Axel Springer, Germany

Thank God we have readers! Incredible stories that would not be told without readers of Gazeta Wyborcza in print and online
Grzegorz Piechota, Vice President, INMA Europe, and Special Projects Editor, Agora, Poland

What newspapers can learn from magazines
Rainer Esser, Managing Director, DIE ZEIT, Germany

Young Readers - How version 2.0 of our Internet in the Family Guide can make you money while you help families and teachers
Mildrade Cherfils, Coordinator of Young Reader Programmes, WAN-IFRA
Dr. Roxana Morduchowicz, Director of Media Education, Ministry of Education, Argentina

More than young - vibrant! Zero Hora, Young Newspaper of the Year
Marcelo Rech, General Director for product, RBS Group, Brazil

Session 6 : Multimedia newsroom tools

Audio and video studio setup for publishers in a nutshell. What kind of infrastructure do I need as a multimedia company?
Allan Tutton, Senior Lecturer in Digital Television, De Montfort University in Leicester, UK

Multimedia production - tools, formats and examples
Eirik Wallem Fossan, Multimedia journalist / Flash-developer
Christian Thorkildsen, News editor for web TV, Aftenposten, Norway

The World Cup 2010 - Suppliers demo in the Solution Park. Editorial systems at their best
Alfa Media, Atex, Escenic, DTI, Knowledge View, red.web, Verdens Gang

14h00 - Concluding lunch

15h00 - End of conference

Moderation
Elisabeth Bäck, Former Editor-in-Chief, VLT AB, Sweden
Dr. Dietmar Schantin, Executive Director, Publishing, Editorial and General Management, WAN-IFRA, Germany­