Title: Fizzik Rules Produced by: New Straits Times Country: Malaysia Language: English Category: NIE - Targeting Young Readers/Academic/Mathematics
• Description:Fizzik Rules is a cartoon in English to teach math. It is inserted in
Primary Plus, which is a weekly supplement for primary school students
in Malaysia. Teacher and student workshops were organized to
promote the idea and explain how the cartoon could be used as a
teaching tool.
• Audience: Primary school students and teachers
• Age group: Students, aged 7 through 12, but specifically first year students
• Results: The day that Primary Plus appears, New Times Straits records its
highest circulation figure for the week. Seven hundred and two schools
receive the New Times Straits and Primary Plus every Tuesday. An
estimated 40,000 students use the teaching aide.
• Contact Information: Primary Plus Education Desk New Straits Times 31, Jalan Riong 59100 Kuala Lumpur Phone: (60) 03-20569378 Fax: (60) 03-22821434 (Attn: Primary Plus) Email
Find out more about WAN-IFRA's young readership development work in our e-report by clicking on the cover.
