The 8th World Young Reader Conference focused on the cost-effective practical solutions that newspapers need when more and more must be done with less and less. Sessions concentrated on a full range of the very newest strategies to successfully connect with the young on multiple platforms, allowing newspapers to cut through the maze of messages young people receive with the most authentic voice of all.
Participants heard dozens of examples of innovations, including the story of how Brazil's Zero Hora, one of WAN-IFRA'S 2009 Newspapers of the Year, has used a "Total Youth Think" Strategy to captivate both its younger and older audience (video below).
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Click Here For The Daily News From The Conference  With an ever-expanding list of media and education, information and entertainment channels all competing for the attention and time of young people, newspapers must continuously rethink and revisit their traditional approaches and strategies for engaging young readers. The 7th World Young Reader Conference will explore the full range of new strategies and tactics newspapers need to adopt in order to successfully connect with a generation increasingly accustomed to satisfying their news and information needs on their own terms and through increasingly non-traditional means and methods. Sessions will explore: - A new, international WAN research effort focusing on what we know and need to know about how newspapers can effectively connect to the young. - The very newest ways to approach newspapers in education projects based on the best of the best worldwide. - Innovative best-practice content strategies that drive and encourage newspaper readership among youth and help develop an appreciation of news and its importance in their lives. - Who's got the best connections to young people and why: what newspapers can learn from those who have a strong record of success building relationships with young people. - What newspapers must embrace or understand in order to ensure they are prepared to properly exploit the latest technological means and methods of interacting with and delivering information to young people. The venue:  The Conference will take place at the Capital Hilton, situated at 16th and K streets, near major sites that include the Washington Monument and the White House. (The red star on the map below marks the hotel's location.)  Contact details: Capital Hilton 1001 16th Street, NW Washington, D.C., 20036-5701 Main Telephone: +1 202 393 1000 Fax: +1 202 639 5784 www.capital.hilton.com All rooms offer in-room wireless Internet capability, coffee/tea, delivery of USA Today as well as the usual hotel amenities. For more details and to book a room, click here IMPORTANT NOTE: The guaranteed rooms at the Conference venue, the Capital Hilton hotel, may no longer be available at the conference rate. You can try the hotel Web site at www.capital.hilton.com and you may be able to get the conference rate by noting the NIE code, but it is not guaranteed. When rooms are sold out at the Capital Hilton, you will need to do an Internet search to find an alternative hotel. Be sure to determine how far the hotel is from the Capital Hilton and if public transportation is available to the closest Metro stops (Farragut North Station on the Red Line and Farragut West Station on the Blue & Orange Lines). The Metro system is clean, safe and efficient. You can direct general hotel questions to Paula Hummel at paula.hummel@naa.org ARRIVAL INFORMATION: If you have questions about arrival, you can contact paula.hummel@naa.org • Most international guests will arrive at Dulles. Options there are: Taxi to downtown, approximately $75. Not Recommended. Washington Flyer bus to West Falls Church Metro Station: $9; Then Metro train on Orange Line to Farragut West Station: $2.50 and a three block walk. Not recommended with a lot of luggage. SuperShuttle: Dulles direct to hotel, $25 for the first person and $8 for each additional passenger traveling together up to a limit of 5. This is the easiest and most direct. For more information: https://www.supershuttle.com/webrez/Welcome.aspx • From Reagan National Airport (some non-international flights): Metro trains come directly to the terminal, cost approximately $2.50 Direct on Blue Line to Farragut West Station: $2.50 and a three-block walk. Not recommended with a lot of luggage. Taxi approximately $25. Conference partners:   |