paris_f

Extending your brand - New multi-media advertising opportunities
Session Chairman - Michel Comboul – President of the Union of French Daily Press Syndicates (USPQF) and the Regional Daily Press Syndicate (SPQR) and CEO of Nice-Matin

11h45-12h15
How to leverage your brand to create additional revenues,
more market share and better value for advertisers.
* John Zidich - Publisher, The Arizona Republic, USA

12h45-13h15
Creating additional revenues and better value for advertisers.
* Aleksander Strakhov – Deputy General Director, Komsomolskaya Pravda, Russia

13h15-13h45
The new media revenue trajectory
Case studies from several US media companies with successful online revenue-making machines approaching 10 percent of print revenues.
* Martha Stone – Manager, Special Projects, Shaping the Future of the Newspaper Project, World Association of Newspapers

13h45-15h00 - Lunch

Creative Awards
A review of the best awards from around the world and how they can increase advertising sales.
Session Chairman - Francis Morel – President of the Parisien Press Syndicate (SPP) and CEO of The Figaro, France

Session Three

Where's the money?
As advertising opportunities multiply and broadcast audiences fragment, where is the money going?
Session Chairman - Poul Melbye, Director, Research & Strategy, Politiken, Denmark

17h00-17h35
On-line revenues are exploding worldwide. A presentation of the trends and the implications for your advertising revenues
* Vin Crosbie - Senior Associate, Borrell Associates, USA

17h35-18h10
Ad revenues, a look at the future. Predicted advertising revenues in the key world markets
* Roger Holland - Chairman, JICREG, United Kingdom

20h00 - Gala dinner kindly sponsored by the SPPP, the French newsprint buying agency and TNS Sofres:

Session Four

What's an ad worth, to us and to the advertiser?
Session Chairman - Pierre Jeantet, CEO of Sud Ouest, France

09h00-09h35
How agencies measure advertising success and how we can help them sell newspaper advertising to their clients.
* Luciano Bosio - Marketing Director, Research and Strategy, Publiprint, France &
* Bruno Schmutz - Director, Interdeco Expert (Groupe Hachette) France

09h35-10h10
Pricing developments and newspaper advertising pricing.
* Leonard Kubas – President, Kubas Consultants, Canada

10h10-10h40
Testing advertisements using web panels
* Vibeke Buine – CRM and Analyst Manager, Bonnier Publications, Denmark
* Soren Langgard – Partner, Peytz & Co., Denmark

10h40-11h00 - Coffee Break

Session Five

Going, going, gone?
Is the classified revolution underway ? Are revenues moving online? Learn how newspapers are responding by creating and retaining classified revenue.
Session Chairman – Pierre Conte, President, Publiprint Regions (Groupe Figaro) France

11h00-11h35
How to conquer market share and translate this into revenues.
* Michiel van der Meer - Managing Director, Speurders.nl, (de Telegraaf) The Netherlands

11h35-12h15
A World Association of Newspapers report on the movement of classified advertising and the impact and opportunities this trend presents.
* Jim Chisholm - Strategy Advisor, World Association of Newspapers

Session Six

Are we offering the right kind of sales people and the right skills to the market? This session includes a special WAN training report.
Session Chairman - Donna Pentier, Director, WAN Training & Events

12h15-12h35
Sales Training in emerging markets
* Svitlana Shevchuk - Vice-President, RIA Media Corporation, Ukraine

12h35-13h10
Essential skills for today’s marketplace
* Graham Barr – Director, Power of Press Workshops, New Zealand

13h10-13h50
A report from the World Association of Newspapers, presenting the results of our world wide training survey.
* Eamonn Byrne - Business Director, World Association of Newspapers

Sofitel Paris Forum Rive Gauche
17, boulevard Saint Jacques
75014 Paris
France

Tel : +33 (0) 1 40 78 79 80
Fax :+33 (0) 1 45 88 43 93

Session times
A welcome cocktail will be held on Wednesday 22 February at 18h00.
Thursday 23 February 2006
11h00 – 18h30, followed by a gala dinner
Friday 24 February 2006
09h30 – 14h00, followed by a closing lunch

Participation fees
980 Euros for Company/WAN/WEF/INMA members
1050 Euros for WAN member associations
1450 Euros for non WAN members
Fees include: Conference attendance, luncheons, coffee breaks and the gala dinner.

Conference languages

Simultaneous interpretation will be provided in English, French, German, Spanish and Russian. Other languages can be provided if a minimum of 10 delegates request them.

Accompanying Persons Tour
Thursday 23 February
14h00 - 17h00: Da Vinci Code Tour
Departure from Hotel Sofitel and transfer to Louvre museum for a guided visit which traces the steps of the heros of the Da Vinci Code. You will discover many things about history, religion and art. This visit will reveal the mysteries of the Da Vinci Code thanks to Leonardo da Vinci’s masterpiece, the Mona Lisa, and other Italian Renaissance paintings, focusing on Saint John the Baptist and Mary Magdalene.
Return to hotel at the end of the tour.

Friday 24 February
09h00 - 13h30: Versailles Apartments
Departure from Sofitel and transfer to Versailles.
Versailles is the finest example of French classical architecture. The layout of the town, palace and gardens reflect the taste of King Louis XIV, known as the Sun King. In the beautifully decorated State Apartments, including the Hall of Mirrors and the Queen’s Apartments, the guide will tell you all about life at Court. There will also be free time to stroll in the gardens.
Return to hotel at the end of the tour.
Accompanying persons are invited to attend the welcome cocktail on the evening of Wednesday 22 February and the gala dinner on Thursday 23 February.