WAN-IFRA's involvement in Vietnam is geared toward identifying and training the media leaders of the future so that they can build sustainable media businesses, delivering responsible, issue-led journalism that informs the public debate with objective, impartial and accurate information and the audience can, in turn, make more educated choices.

Vietnam's press scene has been changing. Over the past twenty years the governments allowance of greater self-management for media organisations has brought about a slight liberalisation, leading to a pluralistic journalism and new opportunities for revenue generation. Recognizing the need to aid the press in rising to the challenges of the emergent scene and the change in how audiences consume news WAN-IFRA has partnered with the Vietnam Journalist Association (VJA) to develop the VJA's existing training centre, the VJTC.

Together the VJA and WAN-IFRA are infusing the VJTC with external expertise from specialist's worldwide with the multi-faceted aim of developing a financially sustainable and affective media management training centre in Vietnam; rearing the next generation of local media trainers to facilitate VJTC courses; building the professional, managerial and technical capacity of the Vietnamese media.