News International: A Commitment to Print
Speaker: Ian MacDonald, Managing Director Operations, News International Ltd, United Kingdom

It is the world's largest printing plant for newspapers. One year after News
International's 650-million-pound (US$917 million) printing plant began
operations, it has become something more - an outsourcing success story and
a symbol of print's viability in the digital age. Ian MacDonald will provide
the strategy behind this vote of confidence for the future of print.

Newspaper publishing: Creating a sustainable future
Speaker: Marieke van der Donk, Senior Manager, Entertainment & Media, PricewaterhouseCoopers, The Netherlands

The results of a major new research project undertaken by PricewaterhouseCoopers, in cooperation with WAN, will be revealed in this session.  Based on surveys of consumers, publishers and advertisers, enriched by industry and company reports, analyst reviews and PwC expertise, the presentation will include an examination of how newspaper publishers react to changing consumer behavior.  It will also take into account a range of new technologies which influence the way that consumers interact, communicate and seek information and how these changes are impacting newspapers

Session 2  -  13:30 - 15:00                                           
Million Dollar Strategies

Three opportunities that can add a million dollars and more, to the bottom line

- Exploiting new digital printing methods
- Developing new products and new revenue from capital equipment.
- Utilizing your distribution network to deliver new targeted high yield products.

Softbook
Speaker: Steve Reed, Director, Circulation Operations/Single Copy, Arizona Republic, USA

The newspaper distribution technology SoftBook, which was implemented nine years ago at the 500,000-circulation Arizona Republic in Phoenix, Arizona, has reduced delivery time, improved customer service, created more accuracy in delivery, and given the company a new revenue stream by handling competitors papers, including the New York Times, the Wall Street Journal, the Financial Times and Sports Weekly. Learn how to make your delivery system more efficient and profitable

Distribution
Speaker: Jerry Brown, Director in the Advisory Services Practice, PricewaterhouseCoopers, Canada

Jerry Brown, who has extensive experience working with daily newspaper publishers, will provide information on the latest distribution trends and strategies. Among the subjects he will cover are: how distribution helps build the newspaper value proposition to advertisers, consumers and shareholders; how to reduce distribution costs and still meet core goals; pressures on the home delivery model and how single copy distribution will evolve; key lessons from a variety of distribution models and how you can apply them; and the possibilities for revenues and efficiency from new distribution models.

Investing in Print Quality
Speaker: Josef Aumiller, Vice President, PrintCity, Germany

PrintCity, a strategic alliance that connects worldwide expertise from independent companies within the graphic arts industry, conducts a Valued Added Printing of Newspapers project to promote quality printing as a strategic advantage for newspaper companies. Mr Aumiller's presentation will demonstrate how improved print quality leads to new products,  new advertising revenues and new sales.

Session 3  -  15:20 - 16:30                                       
The Portfolio Expansion Phenomenon: Growing audience and revenue in print

How to develop a profitable 'long tail' strategy. Three case studies that show the process and the results. Long tail is synonymous with portfolio expansion or diversification. Newspapers are transforming from one-product-fits-all enterprises to businesses publishing aggregations of niche products. Call it what you want, the concept is all about creating a diversified product base that improves market penetration and profit. Long tail products bring new revenues and new audiences to the newspaper and fulfill the reader's needs for tailored content.

The art of balancing between print and digital
Speaker: Mikael Pentikäinen, President,  Sanoma News, Finland

Mr. Pentikäinen has introduced a "long tail" strategy for both print and digital at Sanoma House, the publishers of Helsingin Sanomat. In print, the strategy means having a broad product portfolio and a wide content portfolio within the products. According to Mr. Pentikäinen, the modern  newspaper is like a portfolio of specialized magazines, but with one brand  and style of content. He will speak about the factors used to create such portfolios and, perhaps most importantly, how they create commercial value.

The Individual Newspaper. Micro-targeted products with high yields.
Speaker: Peter Vandevanter, VP Targeted Products for MediaNews Group,  USA

The "Individuated" Newspaper - Mr Vandevanter's term for the personal newspaper - may finally be within striking distance as user content selection evolves, workflow systems improve, fully variable, digital printing arrives, and distributors grow accustomed to the new practices. The Individuated Newspaper would make possible very targeted advertising and begin to claim direct mail dollars, a category which has grown tremendously in the last 10 years.

Session 4  -  16:30 - 18:00                                           
From design to market: The road to successful product development

Successful print product development begins with a fundamental understanding of the reader. Innovative newspapers give readers what they want, when they want it and in the format that best suits them at that moment in their day. Relevance and timing are everything.

New research points to the secrets of successful design

How research formed the basis of understanding for the development of new designs and formats that meet the reader's needs, retain readers and build new circulations. Three case studies that highlight new design and format success stories.

A process for successful product development
Speaker: Kylie Davis, Managing Editor,  Editorial Business Development & Strategic Publishing, Sydney Morning Herald and Sun-Herald, Australia

The Sydney Morning Herald and Sun-Herald have brought in close to 5 million Australian dollars (2.54 million Euros) of new revenue in under 12 months through a series of custom publications for selected clients. Far from being standard "advertorials" or special reports, these publications are high quality customised environments and are charged at a premium - DriveLife, a motoring lifestyle section targeted at women and new readers; Wow! Queensland, custom published glossy magazines; and tourism and back to school magazines among them. Kylie Davis contends that customised editorial products are needed in today's market, and will describe the Fairfax approach, the editorial issues, how they were resolved, and the results

With its broad selection of print products, Al Nisr's Gulf News in Dubai dominates the United Arab Emirates' newspaper marketplace. In addition to the flagship publication, it publications include XPRESS, the UAE's weekly tabloid, and a host of magazines and supplements.

As the number of newspapers grow in the UAE, Gulf News is refining its editorial, advertising, circulation and contract printing strategies. Mr. Ahmad will talk about the paper's unique ability to attract high-end advertisers with its glossy paper and heat set printing processes, combined with its traditional newspaper newsprint.

Newspapers that  are increasing circulation
Speaker: Fergus Sampson, CEO: Emerging Markets, Media24, South Africa

Fergus Sampson will discuss the success of the Daily Sun newspaper in South Africa. He is a founding member of the team that launched the paper in 2002. The Daily Sun grew rapidly over the past 6 years to become the biggest daily newspaper in the history of South Africa. With sales of 500,000 and a readership base of more than 5,000,000 people daily, the Daily Sun has found common cause with the growing working class market segment in South Africa. On the strength of its growing readership base, the paper also made quick inroads in a highly competitive local advertising sales market. The Daily Sun is one of the top advertising income earners and enjoys a 40% advertising market share amongst newspapers that are aimed at its target market.

A new model for editorial and financial independence  in Moscow
Speaker: Tim Wall, Editor-in-Chief, The Moscow News, Russia

Under a new editor-in-chief, The Moscow News has been rebranded in less than five months into a lively, editorially independent, free  newspaper. By repositioning the paper as a credible, unbiased news source,  owner RIA Novosti, a state news agency, has helped it to win a bigger share of  the city's English-language market.

Tim Wall will speak about how the paper - once a 1930s  Stalin-era mouthpiece - has won new respect by tackling controversial  political issues head on. Circulation and advertising has been boosted by  streetwise entertainment and nightlife coverage - and by a "Sex and the  City"-style column called "sExpat". A radical redesign (turning half the paper upside down) has grabbed attention and given an alternative front page, focusing on local news.

Session 6  -  11:00 - 12:45                                     
The lucrative future in highly targeted products

Publishing to increasingly targeted groups is a strong future for newspaper companies. So-called "printcasting" will make it possible to create ultra-tailored newspapers or magazines supported by high-yielding advertising rates. An exciting new trend, enabled by digital inkjet printing, provides an opportunity for newspapers to create targeted and even personalized print products, with a potentially high advertising return. Printcasting has been heralded as a new frontier for newspaper enterprises.

Three business cases
Speaker: Martha Stone, Director, Shaping the Future of the Newspaper project, World Association of Newspapers

Martha Stone will explain how three newspaper companies, in Asia, the Americas and Europe, have successfully launched a variety of hyper-targeted printed publications for profit. The case studies show how the companies conceived, developed and launched the products and involved editorial, advertising, marketing, circulation, production and printing departments.

Printcasting: People-Powered Magazines
Speaker: Dan Pacheco, Founder of Printcasting.com, USA

Printcasting is an experiment in print publishing that is fueled by blogs and sustained by self-serve advertising. The Bakersfield Californian has 10 local print-online products, most of which are fueled by content submitted through associated social networks. Printcasting makes it possible for anyone to create a printable PDF publication online, whether or not they have their own content. Local bloggers and news organizations agree to make their content available to be carried in Printcasts in exchange for the right to share in any advertising revenue that is generated through a self-serve advertising tool. The result is a totally new local media ecosystem where publishers, contributors and businesses work in partnership.

10 Important Lessons from three age-specific youth-targeted newspapers in France.
Speaker: François Dufour, Editor and Founder, Play Bac Presse, France

François Dufour will describe the successful formula behind three age-specific newspapers that have considerable attention among young people in France. Young people like news, but not the adult-targeted varieties. They want news of interest to them and their age ranges, in colour and in a small format. They want to read 10 minutes a day, almost every day. They like cartoons, humour, photos, headlines, infographics, and opinion. They want to be taken seriously, but not in a serious manner.  And, parents also love to read the youth-targetted newspapers.

Register for the 19th World Newspaper Advertising Conference & Expo, to be held at the same venue on 28-29 May 2009, and save 25% on your second registration fee.