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Promoting the Power of the Press WAN has just added a new advertisement to its global initiative to promote the power of the newspaper and to rectify some of the absurd and damaging claims being made about its imminent demise. Newspapers around the globe are invited to download and use this advertisements, which provide the true facts about our dynamic industry. They are available in several formats and languages. The advertisement carries the slogan, “We’ve done the search. You only have to turn the pages” and contains facts that contradict the conventional wisdom, based on myths, that ours is an industry in decline. Two other advertisements are also available. "The Good News" advertisment takes advantage of one of newspaper advertising’s inherent strengths -- the power of persuasion -- and offers a compelling argument about why print is here to stay. The slogan reads: "The Good News -- guess who gets 1.7 billion hits a day?" The other advertisement, which pokes a little fun at the doomsayers, quotes some of the funniest and silliest things ever said by public figures -- leading to the infamous "newspapers are now an endangered species" quoted by The Economist last year. Newspapers wishing to download and publish these advertisements will be asked to provide their company name and an e-mail address to help up monitor the response and to keep participants informed about the progress of the campaign. This initiative provides an opportunity for newspapers everywhere to positively respond to attacks on our industry. Put the power of your newspaper behind this campaign! For more information, please contact Elena Perotti, WAN External Relations Manager, by e-mail at eperotti@wan.asso.fr and by telephone at +33 (0)1 47 42 85 38. |
