Around the world,faster mobile technological infrastructure, multimedia handsets, advertising networks and engaged users are driving the mobile channel to become an essential part of every newspaper company’s media mix.

In a challenging economy, newspaper companies around the world have implemented outsourcing and offshoring strategies across the value chain in order to reduce costs, realise process efficiencies and focus on core competencies

Advertising agencies and newspapers are intertwined and interdependent.
How can they build a mutually beneficial relationship under a yin-yang scenario?

Newspapers are using technologies in a new way - not just to get the job done, but to do it better, faster, cheaper, and more creatively as they serve readers and advertisers on more platforms and in more ways than ever before.

The report presents the most important digital trends and issues facing the media industry including the highlights from 70 major digital media studies from leading research companies.