Scandinavian Digital Innovation Tour
23-27 April 2007

Denmark, Sweden and Norway

Scandinavia is one of the world's epicenters for innovative content strategies and successful new revenue streams. The World Association of Newspapers' Digital Innovation Tour will visit innovators in Denmark, Sweden and Norway to allow participants to benefit from ideas which they can tailor to their media operations, in both the editorial and business domains.



 

Programme

Sunday 22 April : Aalborg, Denmark

Welcome Dinner




Monday 23 April :  Denmark

Multi-media - NordJyske TV, radio, newspapers and web.

Mobile phone operator offers content on mobiles for media companies - Kiloo

Travel to Gothenburg, Sweden

 
Tuesday 24 April :  Gothenburg, Sweden & Oslo, Norway
 
Audience focus - Stampen Group, Gothenburg

Travel to Oslo, Norway

Mobile Innovations - Telenor


 
Wednesday 25 April :  Oslo, Norway
 
MornMobile content, multimedia & online revenue making - Schibsted and VG, Oslo

Search engine innovations and revenue making -  Sesam.no and FAST,  Oslo


Thursday 26 April : Stockholm, Sweden

Travel to Stockholm

Aftonbladet, Stockholm

Travel to Trondheim, Norway

 
Friday 27 April : Trondheim, Norway

Integrated news operations - Adresseavisen.Newspaper/adressa TV, radioadressa and adressa.no, Trondheim

Closing Dinner