Scandinavian Digital Innovation Tour
23-27 April 2007
Denmark, Sweden and Norway
Scandinavia is one of the world's epicenters for innovative content strategies and successful new revenue streams. The World Association of Newspapers' Digital Innovation Tour will visit innovators in Denmark, Sweden and Norway to allow participants to benefit from ideas which they can tailor to their media operations, in both the editorial and business domains.
Programme
Sunday 22 April : Aalborg, Denmark
Welcome Dinner
Monday 23 April : Denmark
Multi-media - NordJyske TV, radio, newspapers and web.
Mobile phone operator offers content on mobiles for media companies - Kiloo
Travel to Gothenburg, Sweden
Tuesday 24 April : Gothenburg, Sweden & Oslo, Norway
Audience focus - Stampen Group, Gothenburg
Travel to Oslo, Norway
Mobile Innovations - Telenor
Wednesday 25 April : Oslo, Norway
MornMobile content, multimedia & online revenue making - Schibsted and VG, Oslo
Search engine innovations and revenue making - Sesam.no and FAST, Oslo
Thursday 26 April : Stockholm, Sweden
Travel to Stockholm
Aftonbladet, Stockholm
Travel to Trondheim, Norway
Friday 27 April : Trondheim, Norway
Integrated news operations - Adresseavisen.Newspaper/adressa TV, radioadressa and adressa.no, Trondheim
Closing Dinner