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Hosted by the World Association of Newspapers and Telenor

Consumer behaviour and needs are changing at a rapid pace. Driven by
technology developments the options for how, where, when and from whom
consumers get their content have exploded. Relationships are changing.
New players are taking a leading role. Tried and trusted models from
the analogue world are no longer valid.

But with this change comes opportunity. New revenues and sustainable
business models are emerging. Existing strong content brands are well
placed to make money from digital if they follow a strategy to focus
on where they add value no matter what the medium. The Digtial Winners
conference will include presentations and case studies from
Scandinavia on how this approach is working in one of the world's most
technologically advanced markets.

Venue

Telenor Forneby
Snaroyveien 30
NO-1331 Fornebu
Norway

Hotel Registration

The rate is NOK 897,- for single and double room including breakfast

Programme

Please note this is a preliminary conference schedule, subject to change.
The event is in English only.

The Telenor Innovation Prize 2007 will be presented during the event.

Thursday 8 March

10h00

Introduction

Event chair : Erling Maartmann-Moe, Partner, Alliance Venture

Welcome to Telenor

Fredrik Baksaas, CEO and President of Telenor

The digital winners opportunity - The Shaping the Future of the Newspaper project perspective

Timothy Balding, CEO, World Association of Newspapers

How to become a mobile winner

Ric Brown, Vice President, Business Expansions, Telenor Mobile

Google beyond the web - their strategic view on new devices

A senior Google executive

Music on mobile - a digital success

A senior executive from Universal Music

13h00 Lunch

Mobile marketing; experiences and success stories

Fredrik Oscarson, Founder of Mobiento Mobile Marketing

The digital user revolution

Torry Pedersen, CEO VG.no

Digital opportunities

Are Nundal, Chief Editor, SVT.se

Disruptive changes in the media industry

Eirik Solheim, Strategic advisor in the new media department of the Norwegian Broadcasting Corporation, NRK

Opera's vision is to deliver the best Internet experience on any device

Håkon Wium Lie, CTO, Opera

18h00 Tour of Telenor and refreshments

19H30 Dinner and entertainment
Hosted by Telenor

Friday 9 March

09h00

Adopting to the new business environment

Stig E Sivertsen, CEO, Telenor Broadcast

The game that shapes the world

Simon Kuper, Journalist, the Financial Times

Winning with football

Christian Bernau, Director Football Telenor and Pearse Connolly, VP Football Telenor

Creating next generation business models

Gunnar Stavrum, CEO TV 2 Interaktiv

How to use multimedia content to build new revenue streams - remember the people but don't forget the technology

Trine Hage, CEO, Romerikes Blad

Schibsted moving from traditional to digital media

Kjell Aamot, CEO Schibsted

12h00

Looking ahead
Conference summary and conclusions

Erling Maartmann-Moe, Partner, Alliance Venture

13h00 Lunch