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In May 2008, The World Editors Forum released the second annual Newsroom Barometer in conjunction with Zogby International and Reuters. The survey found that the vast majority of newspaper editors world-wide are optimistic about the future of their newspapers, but they don't think of them as "print-only," having clearly accepted the multi-media revolution, according to a global survey released today that provides an insider's view of newsroom attitudes and strategies. 
1) Newsroom Barometer 2008: main results, the integrated newsroom will be the norm2) Newsroom Barometer: Multimedia, multi-skilled and integrated3) Newsroom Barometer: the future of the press4) Who participated in the Newsroom Barometer?5) Newsroom Barometer: Analysis by John Zogby and George Brock6) Newsroom Barometer: threats to newspapers, areas of investment, more resultsClick here to view a Reuters' video presenting the Newsroom Barometer, featuring interviews with John Zogby, President of Zogby International, Bertrand Pecquerie, Director of WEF, and George Brock, President of WEF. 2008, found that:- 86 percent believe integrated print and online newsrooms will become the norm, and 83 percent believe journalists will be expected to be able to produce content for all media within five years. - A majority - 58 percent -- think the decline in young readership is the biggest threat for the future of newspapers. - Two-thirds believe some editorial functions will be outsourced, despite frequent newsroom opposition to the practice. "The survey shows that editors-in-chief are already multi-media minded and that they have the capacity to carry out the transition from print-only to print and online," said Bertrand Pecquerie, Director of the World Editors Forum. Monique Villa, Managing Director of Reuters Media said: "The 2008 Newsroom Barometer survey demonstrates continued optimism for the future of the newspaper industry, with editors ready to face the huge complexities of embracing a multimedia world. "Reuters is delighted to be associated with this important poll for the second year in a row. With over 700 global participants, the Newsroom Barometer poll shows how change and trends are evolving in each region around the world, year on year, to build a broad overview of the state of the industry." The survey found: - A majority of editors - 56 percent - believe news in the future will be free, up from 48 percent from last year's survey. Only one-third believe the news will remain paid for, while 11 percent were unsure. - A plurality - 44 percent - believe on-line will be the most common platform for reading news in the future, compared with 41 percent last year. Thirty-one cited print (down from 35 percent last year), 12 percent mobile and 7 percent e-paper. The rest were unsure. - 35 percent said training journalists in new media was the number one priority for investing in editorial quality. Recruiting more journalists was cited by 31 percent, up from 22 percent last year. - Two-thirds of respondents believe the importance of opinion and analysis pages will increase. The results of the Newsroom Barometer survey, released at a news conference at Reuters headquarters in London on May 6, 2008, are contained in Trends in Newsrooms 2008, the annual WEF report on the latest editorial developments from around the world (http://www.trends-in-newsrooms.org). The Newsroom Barometer, a partnership among WEF, Zogby and Reuters, will be conducted annually to assess changes in attitudes and strategies in newsrooms around the world. |
