The Newsroom Barometer
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What do the world's editors-in-chief think about the future of newspapers? The Newsroom Barometer gives you the answer.

This global survey conducted every two years since 2006 under the World Editors Forum auspice examines attitudes about newsroom strategies, new business models, leadership, and the future of news in the digital era. WEF polls on some of the same questions, and track important shifts at news organizations around the world. All these elements, and the comparison between the different issues, provide a picture of how editors foresee the future of their jobs and the future of journalism.

The 2010 Newsroom Barometer edition is to be conducted in partnership with the management consulting firm McKinsey & Company partnership. And the result of this fruitful collaboration will be presented at the 2010 World Editors Forum conference, to be held in Hamburg, Germany, from 6 to 8 October.

The former annual Newsroom Barometer, released in May 2008, and conducted in conjunction with Zogby International and Reuters, showed that the vast majority of newspaper editors world-wide were optimistic about the future of their newspapers, but that they didn't think of them as "print-only," having clearly accepted the multi-media revolution.

BArometer_optimistic.png



- 86 percent of the editors believed integrated print and online newsrooms will become the norm, and 83 percent believed journalists will be expected to be able to
produce content for all media within five years.

- A majority - 58 percent - thought the decline in young readership is the
biggest threat for the future of newspapers.

- Two-thirds believed some editorial functions will be outsourced, despite
frequent newsroom opposition to the practice.

- A plurality - 44 percent - believe on-line will be the most common
platform for reading news in the future, compared with 41 percent last year.
Thirty-one cited print (down from 35 percent last year), 12 percent mobile
and 7 percent e-paper. The rest were unsure.

- 35 percent said training journalists in new media was the number one
priority for investing in editorial quality. Recruiting more journalists was
cited by 31 percent, up from 22 percent last year.

- Two-thirds of respondents believe the importance of opinion and analysis
pages will increase.

For full details and commentary about the Newsroom Barometer's results, please consult the Editors Weblog's six-part analysis:

1) Newsroom Barometer 2008: main results, the integrated newsroom will be the norm

2) Newsroom Barometer: Multimedia, multi-skilled and integrated

3) Newsroom Barometer: the future of the press

4) Who participated in the Newsroom Barometer?

5) Newsroom Barometer: Analysis by John Zogby and George Brock

6) Newsroom Barometer: threats to newspapers, areas of investment, more results