­First WEF Master Class in South Eastern Europe
­Bucharest, Romania - 2 and 3 October 2008

For the first time, the World Editors Forum is organising a Master Class in South Eastern Europe (in association with the Media Management Institute).

The event will take place in Bucharest, Romania, from 2 to 3 October 2008 with six sessions of 90 minutes focused on "reinventing the newsroom: how to set up your integrated newsroom". The WEF Master Class is shaped for editors-in-chief and deputy editors. The WEF director, the international editor of The Times, UK, and the CEO of VisualEditors.com, USA, will be the instructors.

More info and registration: click here

The vast majority of editors-in-chief who participated in the 2008 Newsroom Barometer* agree that integrated newsrooms will be the norm for newspapers within the next five years. This seminar will provide those charged with leading the changes with the insights and tools to refocus their operations and energise their teams.

What will you learn?

Reinventing the Newsroom master class participants will gain insight into key issues facing newspaper executives who operate in competitive, technologically-advanced environments such as:

• What people want from media, and how expectations vary by market and platform
• How to build strategies that focus on delivering value to the communities we serve
• What drives social networks and how can we engage and contribute to online communities
• Designing newsroom processes that support new ways of working across print,online and mobile 
• How to energise the workforce and overcome resistance to change
• How to lead with confidence in times of great uncertainty.
  

Why joining the WEF - UCLAN Master Class?

The Reinventing the Newsroom Master Class will highlight examples of newspaper innovation and consumer engagement from around the globe. Experts from leading media companies and the Journalism Leaders Programme team will offer participants tips to set up a genuine multimedia newsroom and to ensure that your organisation's change initiative gets widespread support.

You'll get to see integrated newsrooms in action when you visit two cutting-edge operations highlighted in the 2008 Trends in Newsrooms report - the Manchester Evening News and the Lancashire Evening Post - and have in-depth discussions with the editors of the Washington Post and The Times, London.

The Reinventing the Newsroom Master Class encourages both individual and group learning that is reinforced through site visits, fresh case studies, interactive exercises and hands-on workshops in the cuttingedge Media Factory.

Who should attend?
This intensive five-day seminar and  study tour is aimed at newsroom decision-makers charged with integrating operations and multimedia teams.

Who will lead the discussions?
Our international team of resident and visiting tutors include distinguished editors-in-chief, senior news executives, scholars and master teachers who bring special expertise to every session. Each seminar also includes visiting discussion leaders, accomplished media professionals who step out of their offices engage with you face-to-face and online.

When and where?
This Master Class will begin in Manchester with a reception on Sunday evening, 12 October, and will finish in nearby Preston after lunch on Friday, 17 October 2008.

Sessions will be hosted in the Media Factory at the School of Journalism, Media & Communication at the University of Central Lancashire, Preston, UK

Fees
Fees are 3,900 euros for the whole seminar including hotel and meals from Sunday evening to Friday at lunch (travel to Manchester and from Preston not included). For members
of the World Editors Forum (see www.worldeditorsforum.org), the fees are 3,200 euros. This reduced fee also applies to 2 or more delegates from the same company.

(1 euro = around 1,60 US $ OR 0,80 GBP).

How to register?
Return the downloadable registration form available on the website: http://www.wan-press.org/wef/register.php

Discussion Leaders
George Brock is Saturday Editor of The Times in London, whose aggressive growth strategy has seen the title expand across new digital platforms and into new markets in the US.

John Burke is the Deputy Director of the World Editors Forum.

Mark Comerford established Europe's first online newspaper in 1994 and continues to teach and consult internationally.

Andy Dickinson is a digital media trainer and author of a highly-rated digital journalism blog.

François Nel is a digital media specialist with experience in the US, South Africa and the UK. He is the founding director of the Journalism Leaders Programme.

Bertrand Pecquerie is Director of the World Editors Forum.

Jane Singer is an internationally-recognised expert on media convergence and the Johnston Press Chair of Digital Journalism.

Ian Wood is deputy editor of the Manchester Evening Post, and steered the integration of print and online operations with the company's local radio and television services.

Simon Reynolds is the editor of the Lancashire Evening Post, the UK 's first fully-integrated newsroom.

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** Our technical team will be on hand to help you log into the university system and set up your laptop for wireless access.­

Accommodation
Check in Sunday to The Abode, Manchester, and dine at the MC Café of Michelin star chef Michael Caines. On Monday, following a visit to the Manchester Evening News, transfer to an executive room at the Holiday Inn Ringway, which is conveniently located near the university and city amenities.

Transport
MANCHESTER. Abode Hotel Manchester is conveniently located adjacent to the Piccadilly Train Station, with direct links to Manchester Airport.
Airport: http://www.manchesterairport.co.uk
Hotel: http://www.abodehotels.co.uk/manchester/

PRESTON. Holiday Inn Preston (Ringway) is conveniently located within walking distance of the city centre, the train station and the university campus.
Campus: http://www.uclan.ac.uk/guide2/index.htm

Daily transfers: A bus will be available to transfer you between the hotel and the campus.

Computer & internet access
You will have access to the Internet from your hotel and on campus, where you will be able to log in from your own laptop or use a university laptop.

Dress
Comfortable.

Questions?
For more details about the master class contact Bertrand Pecquerie, Director of the World Editors Forum, at bpecquerie@wan.asso.fr, or François Nel, Director of the Journalism Leaders Programme, at FPNel@uclan.ac.uk.

The Project Officer Debbie Williams will be able to assist with arrangements in the UK and can be reached at DJWilliams1@uclan.ac.uk or +44 (0)177 894730.

School of Journalism, Media and Communication, University of Central Lancashire, Preston, UK. Visit our website http://www.wan-press.org/wef/masterclasses
e-mail masterclass@ukjournalism.org

The annual study is commissioned by the World Editors Forum and Reuters and conducted by Zogby International.

The World Editors Forum is the organisation for editors within the World Association of Newspapers.

What they're saying:

"We have been hugely impressed by the structure and content of the programme...All our delegates feel they are now much better equipped to tackle the challenges they face in leading the development of our newsrooms, thanks to what they have learnt in Preston."
Neil Benson, Editorial Director, Trinity Mirror Regionals

"Our delegates came on the course to look into the future. They left with a clear vision of how to take our business forward into the digital era."
­David Rowell, Group Editorial Development Executive, Johnston Press

"This is purely a programme that is tailored for your development and allows you to progress within the company and benefit the company you're with... it's been brilliant, it's been a blast. I'd say the course is absolutely bang on. You can't afford to miss it really."
Alison Gow, deputy editor, Liverpool Daily Post.

Also see: http://breeze01.uclan.ac.uk/p26104679/