­The last WEF Master Class took place in Bucharest, Romania,
the 2 and 3 October 2008

For the first time, the World Editors Forum organised a Master Class in South Eastern Europe (in association with the Media Management Institute).

The event took place in Bucharest, Romania, the 2 and 3 October 2008 with six sessions of 90 minutes focused on "reinventing the newsroom: how to set up your integrated newsroom". The WEF Master Class was shaped for editors-in-chief and deputy editors. The WEF director, the international editor of The Times, UK, and the CEO of VisualEditors.com, USA, were the instructors.

What they learnt?

Reinventing the Newsroom master class participants gain insight into key issues facing newspaper executives who operate in competitive, technologically-advanced environments such as:

• What people want from media, and how expectations vary by market and platform
• How to build strategies that focus on delivering value to the communities we serve
• What drives social networks and how can we engage and contribute to online communities
• Designing newsroom processes that support new ways of working across print,online and mobile 
• How to energise the workforce and overcome resistance to change
• How to lead with confidence in times of great uncertainty.
  

Fees
Fees were 3,900 euros for the whole seminar including hotel and meals. For members of the World Editors Forum (see www.worldeditorsforum.org), the fees were 3,200 euros. This reduced fee also applied to 2 or more delegates from the same company

The Masterclasses program was started in 2006 and WEF has already organised Masterclasses in Vietnam and in Egypt.

Questions?
For more details about the Masterclasses contact Bertrand Pecquerie, Director of the World Editors Forum, at bpecquerie@wan.asso.fr