World Editors Forum

Why and how Nase Adresa is becoming the most important hyperlocal news project worldwide
(Wednesday 3 November - Friday 5 November 2010)

WEF designed Study Tours to promote the culture of innovation in newsrooms. Each Study Tour gathers a small group of editors-in-chief to visit a selected country where innovation is the strongest in a particular domain. The Study Tours are designed so that editors can immediately apply their learnings upon returning to their newsroom. Our next editions will be held in Czech Republic (Wednesday 3 November - Friday 5 November 2010). In Prague, you will share with Nase Adresa's top management and the journalists all information about the most important hyperlocal news project worldwide. Participants will understand the major obstacles Nase Adresa faced, the tips to achieve success, the editorial process and the business model of this ambitious project.

Welcome dinner with the founder of the Nase Adresa concept

16h - 18h = Arrival of the participants in Prague - Check into the hotel (1 night)

19h00 - 22h00 = meeting at the Futuroom (8 minute walk from Panorama Hotel, in Prague's Pankrac district)
Welcoming cocktail and dinner hosted by PPF Media.

Strategic presentation by Roman Gallo, PPF Media's director and founder of the project. Answers to the questions: why traditional media organizations were reluctant and why a new player decided to launch a print & online project.

From the central newsroom to the newscafes

8h45 - 11h00 = Nase Adresa editorial presentation
How do the hyperlocal editions work? Which content goes in the print weeklies? Crowdsourcing journalism at Nase Adresa and ethical issues: how PPF Media's ambitious project is managed from its central newsroom

With Roman Gallo, PPF Media's director and Petr Sabata, Nase Adresa's editor-in-chief for all the local newsrooms

11h00 - 13h00 = Nase Adresa business presentation
What is the business model? How does hyperlocal advertising work? How are recruited advertising managers for hyperlocal projects? Which business in the internet newscafes.

With Jiri Nehasil, manager of all the newscafés and Bozena Rezabova, marketing manager

12h30 - 13h30 = Lunch at the Futuroom, the central newsroom

14h00 = travel by bus to the newscafes in Bohemia
The group of participants will be divided in two teams to visit the existing newscafés in Bohemia (an interpreter will be present in each):
- one team to Teplice's newscafé and weekly
- one team to Usti's newscafé and weekly

15h30 - 17h30 = newscafés seminars: practical work with hyperlocal news professional, bloggers and "citizen journalists"
These sessions will allow participants to understand the functionality of the newscafés and how editorial activity takes place. The topics covered will include:
- What is the hyperlocal content of the websites and the print weeklies.
- How the reporters work, and how they relate to their readers.
- The role of the coffee shop as a meeting place for readers.

With the local edition's chief editors.

18h00 = check-in to a nice Bohemian hotel in Teplice (1 night)

19h30 = dinner hosted by Roman Gallo, with the presence of the local editors.
The potential for Nase Adresa's concept in other countries.

Hotel night in Bohemia

Hyperlocal news workshop and brainstorming session

8h30 - 10h00 = transportation back to the Futuroom in Prague

10h00 - 12h30 = Workshop style session
Going hyperlocal: is it sustainable and is it the future of regional media organizations?

Guest speakers:
- Jaroslaw Tokarczyk, CEO of Edytor, publisher of Gazeta Olsztynska in Poland
Why a traditional regional daily already dominant in its region is going hyperlocal
Exchange between participants and speakers.
- Christian Bach, Deputy Editor, Dernières Nouvelles d'Alsace in France. How a very strong regional newspaper began a hyperlocal news project

13h00 - 14h00 = lunch & debriefing at the Futuroom

14h00 -15h30 = more on the Futuroom productions
Detailed presentation of the media laboratory, where new forms of information are being experimented with dynamic multimedia infographics, mobile content... Tips and recommendations for a creative newsroom.

Transportation to the airport... or a week-end in Prague.

Book Now

Who should attend:
Editors-in-chief & group editors, senior news executives and top managers who are interested in developing hyperlocal news and community-based projects

Working language:
The presentations will be held in English, Spanish and French

What does it cost?
WAN-IFRA members EUR 2,800 (Early bird EUR 2,100)
Non-members EUR 3,500 (Early bird EUR 2,700)

Early bird rate till 10 September 2010.

Price includes transfers within Czch Republic, hotel accommodation and all meals.
Flights between your country and Prague, Czech Republic, are not included.