The Report 

WAN Members can download the report here (Password Required) 

The media landscape has changed forever. For media consumers, digitalisation has expanded the media usage options with a growing number of digital choices. In the media sector, newspaper companies are navigating the unexplored territories of mobile, Internet and other digital media, overwhelmed with data and forecasts from a variety of disparate sources.

The World Association of Newspapers has brought the major digital media studies into a single publication to provide a digital compass for the world's media strategists and to assist them in tapping into the tremendous opportunity of digital media.

This 96-page report, compiled in cooperation with dozens of the leading research companies, analyses 160 data sets detailing the most important digital trends and issues facing the media industry:

--The multiple-media advertising landscape, now and in the future
--Developments in advertising spending across media
--Current digital media usage trends among a variety of geographies and demographics
--Digital media's impact on the newspaper industry

Examine your market

Plan your future