The Report 

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Even as the global economic downturn stunted or reversed growth across industries in the last half of 2008 and into 2009, digital media and advertising have continued to see growth, and are forecast to continue their expansions well into 2012. As technologies evolve and digital sectors advance, new media is gaining market share while traditional media see limited growth or decreasing share overall.
 
World Digital Media Trends 2009 (WDMT) includes highlights from more than 50 major digital media studies from such leading research companies as PriceWaterHouseCoopers, the Interactive Advertising Bureau, Zenith Optimedia, Forrester Research, Morgan Stanley, Nielsen Online and many more.

SFN brings the major digital media studies into a single publication to provide a digital compass for the world's media strategists. This report will assist them to discover the tremendous opportunity of digital media. Among the topics addressed:


- The multiple-media advertising landscape with current and projected statistics;
- Global and regional advertising spending across media;
- Current digital media usage trends from a variety of regions and demographics for mobile and internet;
- Digital media's impact on the newspaper industry;
- the Benchmarking New Digital Revenues Survey, covering digital advertising at newspapers around the world.


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