As global advertising revenues continue to increase, the 2007 World Newspaper Advertising Conference & Expo will focus on the latest ideas and strategies newspapers have to adopt to improve their revenue share and hit ever more challenging targets.
You will hear from speakers who are creating new revenues now in their markets. The conference will deliver all the best in advertising ideas and initiatives to help delegates achieve success in 2007 and beyond.
Hosted by Swiss Press
Wednesday 21 February
18h00 Welcome Cocktail Thursday 22 February
11h00 Welcome Addresses:
Hanspeter Lebrument - Publisher Südostschweiz Mediengruppe AG
President of the Swiss Press Association
Martin Vollenwyder
Zurich Municipal Council
Gavin O'Reilly - COO, Independent News & Media PLC & President - World Association of Newspapers
11h30
Keynote address:
A bright future for the world's pioneer mass medium in the new fragmented, multi-media world.
Thomas Passen - Advertising and Readership Director, Ringier, Switzerland
11h50
Session One : Reach.
New ways to reach consumers. Hear about the astonishing new measurements designed to give advertisers and newspapers the means to target their audience more accurately, with improved results.
Session Chairman: Eamonn Byrne - Business Director, World Association of Newspapers 11h50-12h15
New readership metrics. A new revenue generating opportunity for newspapers, described by agencies as a remarkable and revolutionary tool. We report on cutting edge technology that makes portfolio and multi media sales easy.
Mark Cross - Commercial Director, Institute of Practioners in Advertising Touchpoints, United Kingdom
12h15-12h40
Newspapers are expanding their use of the internet to reach audiences in new ways. Who are these readers? How do researchers find and record online audiences? What are the options, now and for the future?
Anne Crassweller - President, NADbank Inc., Canada
12h40-13h10
Keynote Speech.
Creating win win partnerships. Working with advertisers to create meaningful relationships with both readers and consumers.
Tibère Adler - CEO, Edipresse Group, Switzerland
13h10
Session Two :
Response. In the modern advertising environment, newspapers are facing new competitors. The response of the industry must be to meet the challenges and deliver value, in terms of reach and response, in order to achieve long-term revenue success.
Session Chairman: Eamonn Byrne - Business Director, World Association of Newspapers 13h10-13h35
Keynote Speech.
Advertising Creativity. It has long been established that some advertisements work and some do not. How can newspapers unlock the value of an advertisement in order to improve response? What are the differences between beautiful ads and ads that work? Do you understand the mechanics of design that make the difference? In this keynote address, we will learn the secrets of the best ads that generate response, repeat business and gain more revenue.
Graham Warsop - Founder, The Jupiter Drawing Room & The Dukes of Urbino.com, South Africa
13h35-14h00
The death of single-medium ad selling...and why every medium should be developing cross media ad selling abilities.
Greg Stuart - Co-Author: What Sticks
Former CEO Interactive Advertising Bureau, USA
14h00 Lunch
15h30
Session Three :
What is the future of advertising in print and what do newspapers have to do to achieve long term success?
Session Chairman: Norbert Neininger - Publisher, Schaffhauser Nachrichten, Switzerland 15h30-15h55
Newspaper Advertising - releasing the power of print, and capturing the potential of digital
Claus Werner - Director, Ocean Consulting Ltd., United Kingdom
15h55-16h20
Press Builds Brands - how newspaper advertising revolutionised the fortunes of 3 food brands in Ireland
Frank Cullen - Director, National Newspapers of Ireland. 16h20-16h45
Where is our marketing going and what do you have to do if you want a slice? Leading ideas from a top FMCG advertiser.
Bela Papp - Managing Director, Ringier Publishing, Hungary &
Kornel Muller - Consumer Market Insight Director & CEE, Unilever, Europe
16h45 Coffee break 17h15
Session Four:
Back to newspaper basics.
Session Chairman: Martha Stone - Shaping the Future of the Newspaper Special Projects Manager, World Association of Newspapers
17h15-17h35
Practical solutions designed to produce more profitable ad revenues.
Len Kubas - President, Kubas Consultants, Canada
17h35-18h15
10 ways to fail as an advertising director and how to avoid them.
Our panel of advertising sales professionals will propose their list of the greatest pitfalls for an advertising director. But it's not enough to identify the problems, so our panel will propose solutions and help delegates devise strategies to optimise success.
20h00
Gala Dinner and Entertainment
Kindly sponsored by PubliGroupe and Edipresse
Tamedia AG and Ferag AG   
Day Two
Friday 23 February
09h30
Session Five:
Revenue.
Practical solutions for revenue generation.
Successful European newspaper companies will reveal their secrets and showcase their techniques.
Session Chairman : Dr. Daniel Hofer - Director of Publishing & Printing, NZZ Ltd., Switzerland
09h30-09h55
The story and strategy behind CASH Daily. Peter Wolf - Project Manager, Ringier AG, Switzerland
09h55-10h20
The NORDJSKE case.
Gitte Vase - Business Development Manager, NORDJSKYE Medier A/S, Denmark
10h20-10h45
On line auctions. A simple way of financing advertising expenditure.
Blanche Sainsbury - Deputy Managing Director, Bristol United Press Limited, United Kingdom &
Peter de Souza - Managing Director, CityXpress Corporation, United Kingdom
10h45-11h30
WAN's Shaping the Future of the Newspaper report - How to profit from aggregated audiences.
WAN's
latest report focuses on the most advanced techniques in multi-media
advertising sales and how the best newspapers profit from multi-media.
Martha Stone - SFN Special Projects Manager, World Association of Newspapers
11h30 Coffe break 12h00
Session Six:
New sales strategies for new products
As newspapers are challenged as never before to sell an ever-widening portfolio of products, what are the options? Are partnerships with search engines a realistic long-term opportunity? Will on-line sales replace tele-sales? Is the traditional model of field and tele-sales still relevant and what are the tools needed for future success? This session highlights these issues and responds to the key questions.
Session Chairman: Donna Pentier - Director, Training and Events, World Association of Newspapers 12h00-12h25
Together we are stronger. Revenue generation by integrating newspaper with multiple platforms and cross-selling.
Altug Acar - Deputy Head of Advertising, Hurriyet, Turkey
12h25-12h50
Innovating in the face of competition. The case of print and online cooperation.
Marek Tretyn - Head of Sales & Tomasz Jozefacki - Head of Internet Division, Gazeta Wyborcza, Poland.
The reverse sell : digital to print ads 12h50-13h20
How can contextualized and site-targeted ads bring more valuable traffic to your websites? What is the evolution of ads on the Internet?
Rob Jonas - Senior Strategic Partner & Development Manager, Google, USA
13h20-13h45
Web to print classifieds.
Ricardo Pombo - New Media & Classified Advertising Director, El Tiempo, Colombia
13h45-14h00 Final Conference Summary
14h00 Closing Lunch
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